Digital Channels
Completed to date
Work WIth Us
Over the past 10 years we’ve partnered with some of the biggest brands in the world to engage with Gen Zs and student audiences and deliver unforgettable experiences. Join us as we kick off our 2026 Freshers Festival tour, the UK’s biggest and best freshers fairs, with a line up of events aimed at students from schools, colleges and universities across the UK.
Student & Gen-Z Marketing
We help brands maximise their engagement with student audiences across the UK through multi-channel campaigns.
Testimonial
Channel Activations Lead
Explore key engagement stats showcasing the impact and reach of Freshers Festival Group’s student-focused campaigns.
Freshers Festival Group
Over the past decade we’ve continued to grow all of our channels meaning Freshers Festival has the largest combined live and digital audience of any student focused company here in the UK, on average reaching 1 million young people during peak student moments on Instagram, TikTok, and via email marketing.
testimonials
Discover what top brands say about partnering with Freshers Festival Group. Real experiences from successful student event collaborations.
Freshers Festival was the ideal event for Just Eat to be involved in because it pulls all the university and colleges campuses together, while also connecting us with numerous companies from an incredibly wide range of industries.
Growth Manager
The Freshers Festivals are really good events. There is a constant flow of people. I definitely wasn’t expecting it to be so busy!
Marketing Coordinator
There are tens of thousands of people coming through these doors and these guys are hopefully going to be my future customers. The event is excellent for engagement purposes, our bar is very busy so we don’t get the chance to talk to students one on one but here that is exactly what we can do
Marketing Coordinator
What can I say, I’m speechless, what an amazing experience! Almost 10,000
energetic students over 2 days and some great tunes…
Talent Attraction Manager
It’s mind-blowing. There’s a lot of people, more people than I anticipated – we’ve had a lot of interaction as well!
Marketing Activations Manager
what you need to know
Got questions about working with Freshers Festival Group? Find answers in our dedicated FAQ section for brands.
Freshers Festival is the UK’s flagship student‑marketing company, combining large‑scale freshers fairs in Glasgow, London, and Manchesters with year‑round digital reach. Partnering puts your brand face‑to‑face with tens of thousands of 17‑ to 25‑year‑olds at the exact moment they’re forming new buying habits, delivering unrivalled visibility, product trial, and first‑party data capture.
Our live festivals attract an average of 10,000 students per city from universities, colleges, and sixth‑form centres within a 50‑mile radius. Audiences are 60 % female / 40 % male, highly engaged on social media, and keen to discover new products, services, and career opportunities.
Freshers Festival Glasgow 2026 – 12th September 2026
Freshers Festival London 2026 – 19th September 2026
Freshers Festival Manchester 2026 – 26th September 2026
Before the launch of any campaign we encourage all clients to have an onboarding meeting with our team to understand your brand, campaign requirements, KPIs and what a successful campaign looks like. From there we can support to deliver the campaign needed to achieve ROI. Afterall, we hope to work with you for a long time!
Feel free to contact us here to arrange a call or request our media packs. You can also DM us on Instagram or TikTok through our @freshersfestival accounts.
We work with local businesses and charities through to the biggest brands in the world so have scalable packages to suit all budgets. Drop us a line here and we can send on the Freshers Festival media packs.
As well as exhibition booths at the Freshers Festivals we can support with social media campaigns, email marketing, student & Gen Z influencer campaigns, sampling and more. We can also help you book freshers fair campaigns across the UK including staffing, logistics and marketing activations.
We offer charity rates as well as special support for a limited number of startups so feel free to contact us here for more information.