Freshers Festival

Understanding the UK Student Audience [Infographic]

We love our audience and the goal with our new toolkit is to help our clients better prepare to deliver amazing campaigns by helping you to understand UK students.

Understanding your audience.

The most crucial element that can make or break any marketing campaign – regardless of sector, scale or budget – is how well the marketer understands their audience. Below is the full infographic on the student audience, we hope it helps.

As a follow on don’t forget to download our Ebook “Insight On… Face-to-Face Student Marketing” here, co-created with student and youth marketing strategy specialists Insight Generation. It’s full of hints and tips to deliver an engaging and successful experiential experience.


Understanding the UK Student Audience [Infographic]



































































































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