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Festival Blog

What Students Expect from Brands at Exhibitions.

After 13 years of running the Freshers Festival across the UK, we have listened to thousands of 16-25 year olds give their opinion on what they expect to see from brands at live events. Most Universities and Colleges run fresher’s fairs with free pizza and plenty of pens but is it enough? Here are 3 quick tips on how to make your stand more engaging for students, from students.

1. Make Your Message Relevant

Hundreds of companies large and local exhibit at welcome weeks across the country however not everyone understands the audience they are speaking to. It isn’t enough just to assume that a student is going to stop by your stand because you are a well-known brand. Even if you are a national name, you have to think what it is you can do to get students to look up from their smartphones and engage with you.

Think about what you can say out loud that will stop a student in their tracks and encourage them to spend time talking to you. Of course, this message should be on brand but think about why they would be interested in what you are offering.

“There are so many companies at these events that it is hard to visit all the stands. Most of the time, unless their brand or stand is out there, I will probably walk past. Especially if it is a company I think that I already know.”

Photo from Freshers Festival London – Fika

2. “There’s So Much Room for Activities”

Now that you have managed to get the student to stop and talk to you, why not engage them with an activity? From the Domino’s spinwheel to the Deliveroo static bikes we have seen a lot of amazing experiences for students to interact with, so it is important to think outside the box and go big.

There are some things that you will always see at welcome weeks and freshers’ fairs like pens, pizza, totes and tumblers so MIX IT UP.  Make your activity or giveaway relevant to your company and what you do. For example, if you are a tech company why not hand out portable chargers or phone stands with your branding on?

“I’m not going to lie, most of the time if I attend events with loads of freebies, most of them end up in the bin when I get back. If it isn’t useful or cool, I stick it in a drawer and throw it away when cleaning my room out at the end of the year.”

Photo from Freshers Festival Glasgow – Deliveroo

3.Think Picture Perfect

There is a very large chance that students will be on their phones whilst walking around the event so why not take advantage of it? Encourage them to take a picture of your stand or to join a selfie competition and share it on their social media sites with a specific hashtag.

Make sure your stand is #ready. If you are a cosmetics brand, why not have live festival make up sessions complete with a photobooth? Or, if you are a drinks brand, why not turn your stand into a beach bar or VIP area?

Amazon is a great place to source last minute props on a budget, they are cheaper than party shops and have a huge selection of items.

“The best thing about meeting brands at events is seeing all the exciting things they have on offer. Taking part in online competitions is easy and I love growing my follower base by using event hashtags and seeing who else is taking part.”

Photo from Freshers Festival London – YADA Events

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Festival Blog

10 Reasons to get to Freshers’ Festival

By Mina Green

As the most anticipated sudent event of the year, Freshers’ Festival boasts live music, dancers, DJs, freebies and competitions. Not to mention thousands of merry students and freshers alike, mingling in their own euphoria with a belly full of Papa Johns.  Taking place at Glasgow’s famous SECC on 23rd-24th September 11am-5pm this festival encompasses the perks of studying in Scotland. If you’re looking for a two-day craze packed with awesome people, good vibes and giveaways from your favourite restaurants and clubs, then this is the event for you. Actually, the question should be: who is the event NOT for? (it’s no-one, btw).

Meeting other students

Freshers’ Festival is open to all students, and 8,000 of them graced the SECC last year with their joyous presence and made the event a highlight of the academic year. Students from all over Scotland attend, so it’s a great way of meeting new people from different universities and cities and expanding your friendship group beyond the carpeted comfort of halls. Sometimes socialising can be daunting, especially if you’re moving to a city for the first time. Freshers’ Fest is a hub for good banter and great laughs and new friends.

1D

Freebies and discounts

Exhibitors ranging from restaurants to nightclubs to retailers man their stalls with warm hearts, big smiles and of course lots of free stuff. It could be samples, tasters, free t-shirts or jelly shots. Massive discounts will also be available, making your year fun and your bank balance proud. Browse the stalls to your heart’s content and take advantage of the freebies, while getting to know new businesses in your city.

Competition prizes

Last year’s competition prizes included the actual Inbetweeners car, a Macbook, holidays and a Lambrini all-night pamper package. The best way to ensure you have a chance at winning any of the fantastic prizes is to get yourself along to the event! Who knows, you could be the lucky winner of one of our mystery prizes!

Prizes

Food and drink

It’s often impossible to be fed, watered and entertained in a city if your pockets are empty and you used your last fiver on a 12 pack of Budweiser. But at Freshers’ Fest you needn’t worry. Some of the exhibitors include Pintos Mexican Kitchen, Bread and Butter, Yo Sushi and Steak and Cherry.  On top of that. this year Papa Johns will be giving out free pizza ALL DAY, so embrace your freshers’ 13 and get intimate with your favourite grub.

freebies

Music and Entertainment 

Mains stage acts will include DJs blasting your favourite tunes while you stuff your face with pizza and swing your hips dramatically. With thousands of new friends, a constant stream of freebies and the best of Scotland’s music scene you’d be bonkers not to attend. I mean what’s better than a mean sound system to compliment your mean posse? As well as music, we’ll be bringing you all kinds of attractions to get you super psyched for your new life in the big city! With fashion shows, dancers, rap battles, cheerleaders and even yoga taking to the stage in previous years, you can be guaranteed we’ve our sleeves full of surprises for 2015. And the best part? It’s all FREE!

music

Careers

Whether you’re just about to embark into the big bad world on the scary job hunt, or are just wanting to think about the future (even if it feels like light years away), Freshers’ Festival will be showcasing some of Scotland’s best employers. This gives you the chance to ask for some careers advice and get tips on how to crack your chosen industry. Who knows, you might discover a career route you’d never even have thought about before? Note: we don’t have any lion tamers coming, so please don’t be disappointed.

Clothes and Merchandise

Sassy tote bags, key rings, starter kits, hoodies and more. Those moving to Scotland to study for the first time may have underestimated the weather’s capabilities, but fear not! With handfuls of cosy cotton delights advertising your favourite clubs you’re sure to survive the winter.

animatedfashion

Travel

As well as being a free event with all kinds of expense-free goodies, travel to and from the festival will also cost you nothing.  Shuttle buses will be taking you to and from the SECC to make your day even more hassle-free, especially for new students who aren’t familiar with the location.

Like a bus

VIP tickets

These are FREE and guaranteed to take your festival experience to a whole new level of awesome – with all area access, free food and drink samples, access to the ‘watering hole’ and a plus one, so you could even take your new date. Grab them online before it’s too late!

VIP

Atmosphere

Elated, well-fed and little bit tipsy, you’ll be soaking up the chill vibes and sweet energies of your peers at this shimmering shindig. After all, Freshers’ Festival is a two-day party overflowing with good people and rosy cheeks. Could you ask for more?

Party