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B-side’s Top 4 hypebeast pieces and what to style them with!

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There’s no shortage of streetwear labels at the moment in London. London’s streetwear culture has exploded, rivalling streetwear giants from the fashion hubs of New York, Paris and Milan, but B-side’s distinctly East London styling somewhere between the kerb and boutique sets them apart.  With the release of their newest collection, Walé Adeyemi’s designs incorporates the graffiti stylings he’s known for with Neon accents and techwear inspiration. So we here at the Freshers festival are bringing you our favourite pieces with some extra style pairings to inspire a full fit pic, without having to talk to the Student Loans Company for an early instalment.

“MOTION” WINDBREAKER

The MOTION windbreaker incorporates those Techwear cues we mentioned earlier. While that normally means: a function focused; all black; modern day ninja prepared for dystopia. The windbreaker adds its own minimal London fashion flair with its neon armbands for a pop of colour. Its sleek minimalism is timeless, so head here and buy nice not twice.

Style pairing: Yeezy 700 Mauve or Inertia

We’ve cheated a little because this is two options, but hear us out first. The chunky silhouette of Kanye’s yeezy 700 works well in contrast to the MOTION windbreaker’s clean lines, but picking a colourway to cop is always hard. The Yeezy 700 Mauve has neon hits in the same colour palette. However, the Yeezy Inertia has neon but will stand out more with its muted tones on the rest of the shoe. Either way it’s the perfect chunky dad trainer to complement your techwear inspired ‘grams.

WOMENS RAINBOW PRINT HOODIE

Here’s a grail of the collection. The Rainbow Print hoodie’s minimalism makes it an easy item to match with a lot of outfits, but the letterman style is something we can all wear with PRIDE.

Simple, subtle, classic.

Find it here.

Style Pairing: Clear trucker jacket

Top tip for an easy way to make the rainbow accents stand out even more and be festival garms ready. A clear trucker jacket means you can always be repping and ready for English weather. Plus clear clothing is about as fashionista as it gets, and this one from Levi’s won’t leave you pot noodle bound for a semester.

“MILY” CROPPER

An extra one for our Bsideldn ladies now, the MILY cropper is also for the function obsessed techwear types, but it brings our favourite design cue of the whole collection. The back has the word ‘community’ defined in its bold neon accents. Which is an ethos we think everyone can get behind (and its high fashion look helps). Find it here.

Style pairing: Straight leg denim

The MILY has tonnes of fresh street style flair with its asymmetry, neon, and ethos. It’s definitely a statement piece. So if you matched it with a lot of neon on the lower half, you’d potentially look rather 80s. (Yes we know the 80s is always a look.) Yet simple straight leg denim will keep your statement piece exactly that. The statement piece.

OG GRAFF MEDIUM WEIGHT GREEN T-SHIRT

A graphic Tee is a stable of everyone’s wardrobe and the OG GRAFF Tee should be a staple. The graffiti letters spelling out ‘Be who you want’ brings UK streetwear and Bside’s Ethos to the fore with messages we all can love. Instant cop.  

Find it here.

Style pairing: Cargo pants

Again hear us out, the OG GRAFF T-shirt has a solid boxy fit that streetwear has come to love in recent years with the rise of oversized & vintage pieces. So the cargo pant has moved away from a rejected item of handyman or dad clothing. It’s wide leg fit and utilitarian cues have made it hypebeast worthy, with both PALACE and Supreme releasing cargo pants in recent drops.

Those are our top 5 pieces from B-side’s newest collection, but with a brand of 20 years they definitely have more pieces worth checking out here and to help your money go further use the code the code FreshersFestival15 at check out for 15% off!

Do you think we missed out an important piece? Or our pairing’s ill advised? (Cargo pants are the future). Tell us and B-side on Twitter or Instagram.

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Festival Blog

From all the exhibitors: THANK YOU!

Over the next week, we’ll be taking a look back at the highlights of Freshers’ Festival 2014. But before we get all nostalgic, the exhibitors have one last thing to say to everyone who came along and helped to make this the best year yet:

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Festival Blog

Top Notch Topshop Freshers Discounts!

Oh goody! We love a good bargain, which is why we’re so excited that Topshop are offering all you lucky Freshers’ Festival attendees with an exclusive 20% discount from Topshop or Topman at Glasgow’s Argyle Street store. Yaldi!

We all know that there are few things more satisfying than starting a new academic year kitted out in lashings of new garments, right? So since you’re having to buy all those course books and a shedload of new stationery, why should your wardrobe miss out on all the fun?

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That’s why Topshop has provided the perfect excuse to treat yourself with this awesome offer, giving you that extra helping hand to stock up on your Autumn/Winter attire. The discount will be valid during the two days of the event only on all items purchased in store. Simply present your student card upon purchase to benefit from this spectacular offer.

What’s more, we’ll have free buses pulling up at Argylle street every 30 mins during the day to make sure that you get from A to B; be sure to pop into Topshop to make the most of that 20% discount and keep the Freshers’ Festival spirit going!

We hope that you’ve got your alarm clocks set and your browser open to start bookmarking all those new outfits you’ve had your eye on for the year ahead. Have a top time!

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Event Info Festival Blog

WIN Complexion Perfection with bareMinerals!

Psst! We’ve got the best-kept beauty secret in Scotland – and we’re about to spill it for Freshers’ Festival 2014!

Get in line for a 10am kick-off on Thursday, 2nd October at the SECC, as the first 50 super lucky ladies through our doors will win a voucher to receive a complimentary make-under at the Buchanan Galleries bareMinerals Boutique counter! It’s the perfect way to fall back in love with your skin as you discover their signature make-under in a pamper session. Find your perfect shade in one of three skin-loving foundations, master the Swirl, Tap, Buff makeup application technique and achieve all the coverage you want with a no-makeup look and feel. We’re squeezing in even more reasons be one of the very first to this year’s event!

In a double whammy, you’ll also have the chance to win the runner-up prize of a fantastic Beauty Kit containing bareMinerals essentials worth over £100. This sought-after kit contains make-up brushes, primer, eye colour, foundation, lipgloss and more. Gorgeous!

 

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Wait, it’s not stopping there either! We’re scoring a hat trick with a brilliant grand prize of the ultimate Girlfriend Party. The winner of this top prize will receive a voucher to entitle them and their five most deserving friends to a Girlfriend Party at the Buchanan Galleries boutique. The space will be all yours for an hour and a half where you’ll each be treated to a one-to-one make-under, learn all the latest tips and techniques to achieve complexion perfection, plus you’ll leave with an extra treat too.

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But don’t fret if you didn’t make the top 50; we’re guaranteeing that everyone has a chance to win the runner-up and grand prize, as we’ll be drawing a free raffle on both days of the festival. Just make sure and grab a ticket at registration on your way in. We’ll be announcing the winner for the Beauty Kit on the Main Stage on Thursday, 2nd October at 3pm, with the ultimate Girlfriend Party winner announced on Friday, 3rd October at 3pm.

Go on, get your beauty sleep to make sure that you’re fresh as a daisy for this year’s spectacular event!

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Terms and conditions: Entry will take place at registration at the SECC on Thursday 2nd and Friday 3rd October. First 50 attendees will be eligible for make under voucher. Voucher must be redeemed at the Buchanan Galleries bareMinerals unit. Winner will be drawn for the Beauty Kit on Thursday 2nd October, 3pm at Scotcampus Freshers’ Festival Main Stage at Glasgow’s SECC. Winner will be drawn for the Girlfriend Party on Friday, 3rd October, 3pm on the Freshers’ Festival Main Stage. No alternative prizes are available.  Winners may be photographed for promotional use.