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Festival Blog Student and Millennial Marketing Strategies Uncategorized

Freshers Festival’s Top 5 moments to look forward to at YMS19 LDN.

There are less than 2 weeks to go until the world’s largest youth marketing festival returns to The Old Truman Brewery! This April, the Freshers Festival team will be exhibiting in Zone T5 at stand 96. In honour of our stand position in T5 we bring you our Top 5 moments to look forward to at YMS19 LDN.

  1. Voxburner’s Youth Trends Report 2019

Voxburner will be launching their biggest annual research piece, the Youth Trends Report which is a 40-page guide to the emerging trends that are impacting the lives of young people today. It features the results of their survey which asked 1500 16-24 year olds from the UK a number of questions, plus the insights of a selection of expert and youth contributors from the Voxburner community.

Some of the questions you can expect to be answered are:

  • What are the top 10 brands 16-24s are most passionate about in 2019?
  • How can marketers inspire young people to become brand advocates?
  • Are Generation Z really more sensible than previous generations?

Every attendee will receive a complimentary copy of the Youth Trends Report on arrival at YMS, so make sure you register today!

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  1. Popping Your ‘Festival Cherry’ – Festivals Through the Eyes of Gen Z

YMS19 LDN promises to be the place where attendees can discover the latest trends, youth perspectives and brand case studies. Their agenda is jam-packed with inspiring speakers and experts. One particular talk that we are looking forward to is by Ricky Oscroft from Global – The Media and Entertainment Group where he discusses how brands can use the festival space to have a dialogue with Gen Z about what they chose to feature on their social feed and in their conversations; what essentially – matters.

Nearly 50% of 16-24 year olds have attended a live music event in the last 12 months – many engaging with brands across festival sites and venues. Brands, led by Marketing Directors with an average age of 42. Ricky asks, in an age where Generation Z is significantly different now than any other youth tribe before them, do we really know what’s going on in the heads of today’s young people?

If this floats your boat, catch Ricky on stage at YMS19 LDN on Tuesday 16th April from 4:15pm.

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  1. How to Attract, Engage and Retain Students with Marketing Automation

We have a passion for all things related to Higher Education here at the Freshers Festival Group and not just because we host the UK’s largest student events. We have also been working closely with the Expede Group to launch YADA Campus, a self-service management and social collaboration platform that is designed to engage students, empower teachers and assist universities.

When we saw that Ireneusz Klimczak from GetResponse will be discussing how adding marketing automation to the mix can help Universities meet their marketing department’s goals we knew that we had to add it to the diary.

Catch Ireneusz on Tuesday 16th from 12.40pm at The Higher Education Marketing Stream hosted by SMRS.

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  1. YMS Networking Drinks

We love a good party and opportunity to let our hair down – luckily YMS19 LDN are on hand to help! There will be a networking event hosted at the fabulous Juju’s Bar & Stage opposite the Truman Brewery on Tuesday 16th from 6-8pm. This will allow the delegates to mingle and chat about what they are looking forward to most on the next day’s agenda.

If you are looking for an afterparty on the 17th, Juju’s will be hosting their Brazilian Nights with cocktail deals, live music, dancing and more!

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  1. Edible Bubbles at the Freshers Festival Stand

Join us for fun, games at competitions at our stand in Zone T5! We will be revealing our Secret Garden Tour that will be taking us across the UK this September and demonstrating our vending machines that will be appearing in Campuses from London to Glasgow.

We will also be fully equipped with our edible bubble guns, so POP by to stand 96 for a little bit of fun!

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If you are attending YMS19 LDN and would like to book a meeting with us to find out more, then please do not hesitate to get in touch with Graeme Barratt at [email protected]. You can also find out more about the Freshers Festival at www.freshersfestival.com.

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Festival Blog Uncategorized

10 reasons to love being a Fresher in 2016

Being a fresher is a unique experience, whether you’re tentatively acclimatising to the hormonal and party-hungry vibes of student halls (and that weird furry thing that’s been in the fridge for too long), or settling into a new flat with old pals, you’re bound to experience a touch of nerves and a heavy dose of excitement (that will no doubt be encouraged by a couple of shots of cheap tequila). But fear not, being a fresher is better than it’s ever been. With an array of social events, new people and the bustle of the big city lights, we’ve come up with our top 10 reasons to love being a fresher in 2016.

 

Freshers’ Fringe

Since you’ll find your freshest self plucked from the nest and placed among new people and a new city, a myriad of magnificent parties and social events are bound to beckon. So grab your glad rags and blue sued shoes and get ready to welcome the first ever Freshers’ Fringe, a three week long multi-venue, multi-arts festival in the heart of Glasgow. Curating the biggest and best of Glasgow’s student fresher events, a decadent discovery of unique and diverse parties and event will be at your fingertips. So if you’re looking for your time as a fresher to be memorable, make sure to get yourself along to the greatest student celebration of the year.

Independent Living

Entering the nebulous world of the frenzied fresher can be the most liberating experience of our lives. Since much of our youthful wisdom was gleaned from mastering mind games with our siblings, or rustling up the perfect cheese toasty at 2am without waking the ‘rents, becoming a fresher allows us the opportunity to carve our own path when it comes to daily routines, and to get to grips with independent living.

Although student living can sometimes be a bit rough around the edges (especially when waking up with flakes of kebab in your eyebrow becomes a regular occurrence), embracing the hustle and bustle of student life is an important part of growing up and experiencing life as an (sort of) adult. So when you return to your humble student accommodation at 4am with a traffic cone on your head – embrace it! Because fresher = freedom.

A new academic journey

The best thing about finding yourself at the beginning of a college course or university degree is the freedom to explore new subjects and change your mind if something doesn’t suit you. Nothing is concrete, and this allows you to relish the diversity of academic options, and find your passions.

Exploring a new city

As well as learning to navigate a new living environment, freshers are often plunged into the plains of a new city or town, forced to reconcile with their fear of maps and dingy subway systems. But reveling in the creation of a new life within a vibrant and cosmopolitan setting is exciting, as well as the spontaneity that comes with it. Whether you’re a foodie, a party animal or an art lover, discovering new places is stimulating for your mind, and in many cities, your bank account, since student discounts and offers are just some of the many perks to life as a fresher.

Student loan

Sooner or later, your student loan award letter will stroll through the letterbox, announcing its arrival with an accommodating array of digits and decimals. These sweet digits will help you travel through the freshers’ universe, and give you freedom of choice when it comes to balancing those hefty textbooks with a mid-week burger and beer. It also gives you the chance come to terms with your finances and manage your money.

 Making new friends

Although life as hermit may initially seem inviting, stepping out of your comfort zone and into the shared living room of your halls is the first step towards making fresh friendships and new memories. It can be daunting being a fresher, you may have left behind life-long friends or be miles away from home, but giving yourself the chance to meet new folks and expand your social network is hugely important to understanding and navigating the challenges and triumphs of student life. You could meet the love of your life, or a new BFF, but whomever you decide to share that last slice of Papa John’s with, embrace the diversity of the freshers around you, and make the most of your new friendships.

 Reinvention

As a fresher, you’re guaranteed to find yourself in unknown territory and nervously approaching new people and experiences can be a challenge. That’s why many students see their time as a fresher as clean slate and a chance to reinvent themselves. Although you may have spent much of your adolescence trying to forget that time you wet yourself during dodge ball in primary 4, this will no longer be the case. Being a fresher provides you with the opportunity to express your individuality and find like-minded people who admire your character over your past indiscretions. Your journey as a fresher can be one of the most valuable and cathartic ways of presenting your best self to the world.

Fancy dress

There’s also another type of reinvention that you can embrace whole-heartedly as a fresher. Amidst the foam and paint parties that shower your first year fond memories and stinging eyeballs, you will find yourself in an array of embarrassing outfits that you will don in public. If it’s always been your dream to prance through your park dressed like Thor, then prepare yourself to have that dream fulfilled.

Joining a society

Joining societies, clubs or groups while studying is also a good way to socialise with people with similar ideas and interests to your own. This will allow you to engage in something you’re passionate about and nurture a hobby, as well as giving you potential opportunities to make new friendships or snazz up your CV.

New opportunities

This year’s Freshers’ Fringe event is the best way to find new opportunities and ways of making your transition into student life a little easier, and a little more exciting. With over fifty events across the city, there will be a plethora of interesting and unique events to explore including boat parties, employment seminars and a coffee roasting master class. So whatever tickles your fancy, the Freshers’ Fringe has got you covered.

 

 Make sure to join the freshers’ chat on Twitter for Freshers’ Fringe & Freshers’ Festival.

 

 

 

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Festival Blog

Before Freshers Think Futures

While the Scotcampus Freshers’ Festival is a long way off we’ve got another youth orientated event for you guys to get excited about.

The Futures Fest takes place on Glasgow’s George Square on April the 27th and 28th and aims to showcase some of the awesome apprenticeship, education and employment options available to young people living in Scotland.

Spilt into several zones, the event will give 16-25 year olds the chance to learn more about what future opportunities and options are available to them. We hope that it’ll help to give youngsters the chance to make informed decisions on what steps they choose to take.

Alongside the exhibiting universities and employers we’ll also be including a selection of stands dedicated to those all important lifestyle issues. Here you’ll be able to find out about all of the best places for socialising as well as being able to gather info on healthy living and financial services.

We’re expecting 60+ exhibitors and have already confirmed some big names from the fast moving renewable energies and gaming sectors.

So if you’re wondering what to do after you graduate, or don’t know if university is for you, pencil in this new event and see what amazing options are available to you right here in Scotland.

The Futures Fest, George Square, Glasgow 27th and 28th of April 2012. Click here for more details.

 

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Festival Blog

The Glasgow Freshers’ Festival is back in 2012

The Scotcampus Freshers’ Festival is back in 2012, September the 27th and 28th on Glasgow’s George Square. Keep checking the website for more info. See you there.