Festival Blog

Student Bloggers | The UK’s Best Blogs to Read for Students

Why Student Bloggers?

Perpetually plugged into the digital sphere, us millennials live our lives through shiny screens, from photoshoots of avocado toast for the ‘gram, to Snapchatting our cheeky weekend escapades (stolen traffic cones included). But there are also many blogs to read that could help give you a break from the social media madness. The UK has seen heaps of social media influencers flock far and wide developing their signature brand through blogs, from the iconic Zoella to Scottish beauty guru Jamie Genevieve. It’s therefore not surprising that student bloggers are becoming increasingly popular. So whether you’re keen for meal ideas on a budget or tips for self-care, here’s a taste of the UK’s seven best student bloggers.


7 Blogs to read

Nine Grand Student

Having been one of the first university years ordered to fork out nine grand tuition fees a year, the Nine Grand Student took to blogging to document her years at uni. Studying to be an Actuary in the big smoke, her blog revels in her passion for food and guides readers through delicious nosh on a budget in her Student Survival Menu, including where to shop, debunking the myth of own brands, restaurant reviews and how to use up leftovers (mac n’ cheeseboard, anyone?). It’s a fascinating blog to read in 2019.


A Little Button


Ever found yourself seriously considering how to clean your ceiling as a procrastination method? If you’re struggling with coursework or motivation, or you’re low-key crapping yourself thinking about moving away from home, A Little Button will guide you through the ups and downs of uni life, from first year to graduation and beyond.


Just George J

Hailing from Lincoln and now studying a master’s degree, Just George J entices readers through witty humour and candid chat, documenting his time at uni year by year, including funny anecdotes and fab tips on finding accommodation, preparing for lectures and combatting ‘student worries’.


Life of a Glasgow Student  

A student from Burma who documents her time at the University of Glasgow, Life of a Glasgow Student is a comforting read for any overseas students not sure what to expect when traveling across the globe for their studies, including the realities of Fresher’s Week and how to explore your newfound surroundings. This is definitely one of the best blogs to read this year. 


Emily Underworld


An alternative lifestyle blog that revolves around trendy witchy fashion and the best London haunts for shopping, eating and crafting, Emily Underworld is a funny, spooky hang-out for quirky students.


The Jack Experience                                         

Talking, typing and tweeting his way through education, fashion, lifestyle and travel, The Jack Experience encompasses a healthy balance of uni advice from his studies in Durham, including exam self-care tips, and inspiring traveling stories, like his awesome guide to interrailing. You can also check out his popular Youtube channel for hilarious and relatable vlogs.


The Healthy Hangover  

Doing pretty much what it says on the can, The Healthy Hangover guides students through how to’s, reviews and recipes on nutritious and mouth-watering hangover grub, including tips on saving money, and recipes like honey and mustard glazed coke gammon and chickpea patties.

If you prefer the less healthy options, be sure to check out That London Duo on Instagram, for a range of tasty delights to get you through your hangover. 

Do you have a fave student blogger that we forgot to mention? Let us know on Facebook and Twitter. Or if you’re keen for more student advice, have a peek at our blog.

Student and Millennial Marketing Strategies

Creative Ways For Fashion Brands to Market To Students in 2020

Limited budget, questionable outfits during 9am lectures and an unlimited thirst for comfy hoodies – it seems that striking the right balance between fashion and accessibility when marketing to students can seem like an impossible task.

So what exactly are the perks of marketing to students for fashion brands and how will doing so increase your sales?

Though staying a la mode may not seem like a top priority for students, research from Topman shows that students believe that being in style is an essential component of navigating their studies, with 75% saying they changed their fashion style upon starting university, and 41% believing that dressing right and keep up with student fashion trends is a must.

Emma Galpin, digital marketing manager at Topman, said: “The misconception about students is that they blow all their student loan on partying, when in fact they prioritise fashion over bar crawls and believe that looking the part is just as important at university as making their grades.

And if there are an estimated 5 million students in the UK according to UCAS, with 535,200 freshers as of 2016  and an average spend of £30 billion – that’s a pretty massive demographic who are dying to get their hands on the latest pair of Topshop boots.

And if you’re wondering – how the heck do I market my fashion brand to appeal to style-conscious students?

That’s where we come in.

With more than a decade of student marketing experience under our belt, including collaborations with the UK’s biggest fashion and retail brands, such as NIKE, Hollister, Clinique, IOLLA, House of Fraser and Benefit Cosmetics, we know our stuff when it comes to student fashion and spending habits.

From making the most of online audiences to fostering relationships with student press, there are a myriad of ways to increase fashion brand appeal to the student market.

Increase Conversion Rates Through Re-targeted Facebook and Instagram Ads

When it comes to students and online shopping, it’s a match made in heaven.

According to Voxburner, around 28% of young people (aged 16-24) buy the majority of their clothes online and via apps, with students claiming that online shopping is an easier option than shopping in person. I mean, who has time to traipse through town when you’re swamped with essay deadlines?

Student discounts like those from the UNiDAYs app which boasts more than 4.3 million users, as well as online discounts from massive fashion and retail brands like ASOS, offering 10% off to students, and Amazon, offering a FREE Amazon Prime membership for students for the first 6 months, prove that there’s demand from students when it comes to online shopping.

So how do you determine a fashion marketing strategy to appeal to digital student shoppers?

Through re-targeted Facebook ads.

Not convinced?

Statistics show that of all 18-24 year olds in the UK, there are 3.8 million female users and 3.9 million male users – not too shabby an amount of potential customers if you ask me.

That means that if students are online browsing, and haven’t yet committed to purchasing any products (maybe they’re waiting for their student loan to gift them some dolla) – they’ll be re-directed back to the website through Facebook, increasing the likelihood of them completing an order.

So how does it work?

It’s pretty simple. You can re-target visitors back to your website by creating custom audiences with Facebook and targeting lookalike audiences to expand your reach. If they still aren’t convinced – you can target the ads with a slight discount to encourage them to click, a great way of giving students an excuse to shell out on a new backpack or party dress. Check out this handy piece on how to track shopping cart abandonment through re-targeted Facebook ads.

Run Fashion Shows/Events In Student Venues

Face-to-face interaction and event marketing with your target audience will create memorable experiences and show them that you genuinely care about their custom – leading to an increase in brand loyalty and what every business person is looking for – sales.

How do we know?

After ten years of running the biggest and best Freshers’ Festival in the UK, we know the value of experiential and F2F marketing. Here are our reasons why event marketing is a smart choice for winning student and millennial customers.

Putting on fashion shows in student unions with discounted tickets, raffles and competitions is therefore a fab way of directly reaching out to your market and providing a positive experience of your brand as well as increasing brand awareness.

According to Forbes, 60% of millennials said they are loyal to a brand especially if they have built a relationship with them through positive experiences. Research also states that customers who recognise a brand are less likely to pay attention to other brands who they aren’t familiar with. the NSPCC also states that students consider social activity a priority, meaning events are a sure fire way of increasing fashion sales to students.

And since most students are on social media, you can easily run a hashtag for an event to increase your  following and customer base online. It’s a win-win.

Create Style Guides Tailored To Students

Since most students enter university fresh out of high school – many feel like their fashion sense may not be their greatest strength – which is why student fashion style guides are so popular, created by national newspapers like the Telegraph and the Guardian as well as independent publications like The Skinny.

But how do we know that style guides work?

Two-thirds of UK students spend their free time shopping according to the Independent  and so style guides influence student purchasing decisions, by proving that a brand tailors their products to their fashion interests. Research from the Freshers Marketing Report reveals that 87% of 18-24s want brands to entertain, inform and inspire them.

It could be a style guide on casual but of the moment fashion for everyday student living, or a budget friendly guide on outfits fit for nights on the town. Either way, tailoring content via digital or print is a fantastic way of attracting new and existing customers and giving them incentives to shop with you over another brand who doesn’t take the time to consider the student demographic.

Collaborate With Student Websites & Influencers

The Independent conducted research on the top 10 student pass-times, which included reading blogs.

Taking advantage of student reading habits through student magazines or by collaborating with Influencers and bloggers will increase exposure of your brand to students and allow you to easily access your target demographic directly and likely, at a much lower fee than with more well known press.

Need more convincing?

There are heaps of other perks of advertising through student lead media.

Reaching out to student bloggers and social media influences to run campaigns will also allow your brand to stay up to date with what students are looking for from a fashion perspective but also utilize a fresh audience that you might not otherwise have access to. Giving bloggers the chance to run competitions with your items will give them better online visibility as well legitimizing your products for a student audience. Here are the many benefits of working with social media influencers.

Interested in other ways of marketing to student and millennial audiences? Check out our Playbook or get involved with the UK’s largest freshers events.


Student and Millennial Marketing Strategies

Social Media Marketing For Millennials

With Generation Z an increasingly popular buzzword, people are forgetting about social media marketing to millenials. As part of the digital generation, millennials engage the most with brands through online and social media activity.

So unless you’ve been living under a rock, you’ll recognize the impact of social media in our day-to-day lives, and how it influences our perspectives and experiences.

But how do we utilize the value of social media marketing for our business?

It’s simple, really.

You have to create an effective strategy and understand the social media habits of the millennial demographic.

With the right strategy in place, social media marketing for millennials will build an audience, create a trustworthy brand and lead to the generation of more sales.

The Freshers Marketing Report by The Beans Group showed that 33% of students say they spend more than 20 hours a week online while at university, while Hubspot claims that 84% of millennials do not trust traditional advertising.

Elite Daily also discovered that 62% of millennials say that if a brand engages with them on social networks they are more likely to become a loyal customer, and 58% of millennials expect brands to publish content online, wanting to see that content rank authenticity before making a purchase.

And since the profit power of student and millennial audiences is astronomical, with 2.27 million students studying at UK Higher Education Institutes and a further 2.7 million studying in further education, with a combined total of £30 BILLION per year spending power (UCAS) – there’s big bucks to be made from using social media to reach millennial audiences.

Check out our handy infographic explaining the power and statistics of student spending.

Sharing over a decade of experience marketing to millennials successfully (having attracted 10,409 Millennials (aged 17-24) to our live event in Glasgow last year, with aim this year being to dominate London) we’ve calculated the do’s and don’ts of social media marketing for millennials. You’re welcome!


Do Make the Most of Snapchat & Instagram Stories

Though Facebook and Twitter are still popular platforms for millennials, and should definitely be used to engage with those audiences, it’s Snapchat and Instagram that are favoured by this young demographic.

New statistics by the Pew Research Centre find that 68% of millennials are on Facebook, while only 45% are on Twitter. In comparison, a massive 78% of 18-24 year olds are on Snapchat and 71% are on Instagram.

There are heaps of opportunities for marketers on these platforms, from placing video ads within live stories to taking advantage of Snapchat’s Discover platform, where media companies have their own channels.

You can also go for sponsored geofilters, which allow brands to target users based on location, giving them branded filters to put over their images. For example, last year Taco Bell’s Cinco De Mayo filter found huge success on Snapchat, being viewed more than 224 million times. Its filter transformed the face of the user into a taco covered in sauce, and this campaign became the most effective in the app’s history.

Instagram also makes the most of the appeal of visual content online, and Instagram stories have the advantage of short, concise snippets of content that you can create on-the-go, and since it expires after 24 hours, it doesn’t need to be ‘perfect’, and in fact, the more candid and authentic the content is the more likely it’ll receive millennial engagement.


Don’t Forget To Find Ways to Collaborate

Millennials value personalization and sincere, authentic experiences with brands. We are living in the age of authenticity – and what’s the best way to deliver candid content? By collaborating directly with your target demographic.

According to HubSpot, 42% of millennial consumers state that they want to help companies develop future products and services, coinciding with the experience economy driven by young people and the idea that millennials value experiences over things.

Creating user generated content will provide an authentic, personalised dimension to your brand that benefits both you and your followers.

Personalization matters, something that Tom McGee in Forbes summarizes, “Millennials want a customer-centric experience in which they feel wanted and valued”.

Reach out to your audience and offer them products or services for a free trial period in exchange for their stories, opinions or photos to use on social media. The fact that millennials are open to this type of collaboration will increase your sales and brand engagement since 88% of consumers trust online reviews as much as personal recommendations.


Do Focus on Quality Over Quantity

Since we know already that millennials prefer experiences over ‘stuff’, it probably won’t come as a surprise to hear that this demographic are more interested in high-quality content over being bombarded with a massive quantity of posts that’ll just get lost or ignored in the feed.

According to Harvard Business Review, when it comes to online marketing, 74% of millennials get frustrated by overly frequent marketing communications, and prefer fewer communications that are more relevant.

In fact, the same review shows that 70% of millennials are happy with brands tracking their consumer behaviour, going hand-in-hand with the idea that less frequent, tailored content will be more effective in brand engagement and the potential of sales and conversions.


Do Create Effective Video Content

Though digital and text-based stories that showcase your brand personality and culture, such as blogs, are crucial to a robust content marketing strategy, high quality, effective video content will also reel in millennial customers and grow your brand awareness and sales.

But where’s the evidence?

Well, millennials are more interested in choosing online video content than they are watching TV, since according to Cisco, 80% of all consumer internet traffic by 2020 will be from online videos, making video a sure-fire way of getting your brand noticed for the right reasons. Video content that provokes an emotional reaction will form a connection between you and your demographic. Adweek revealed that comedic video ads resulted in a 50% increase in brand familiarity.

PLUS, millennials with businesses who market to their peers, according to in-depth research by Magisto, prioritize video content as a means of reaching their demographic, with 85% using video in their marketing strategy 45% dedicated more than one quarter of their budget to it.


Find out more about our London and Glasgow Freshers Festival events and our philosophy of student and Millennial event marketing here.

Festival Blog

How to Cope with Exam Disappointment

It’s that time of year again, when students everywhere are frantically refreshing their inboxes, stomachs churning in anticipation of exam results, hoping that all of those hours spent locked up in the library with a Tesco meal deal have finally paid off.

But lo and behold, the umpteenth tap of the enter key reveals your worst nightmare, a result that triggers a feeling not unlike the one you felt when your flatmate gave you food poisoning after cooking a questionable lasagna. Exam disappointment is the worst, which is why we’re here to coach you through this crappy time. Here are our top tips to help you cope with those underwhelming results, from cathartic dancing to cake making.


Find Healthy Ways to Express Your Feelings  

The worst thing you can do is to stew upon those negative feelings, letting them peck away at your spirit until you feel like giving up. Though your emotional turmoil may not exactly be a walk in the park, finding ways of releasing those emotions will help you heal, move on, and revise your academic plans.

If you’re a sporty type, engaging in some form of physical exercise with friends, whether that’s shooting some hoops or choreographing a dance routine to Beyonce’s latest track, will help express your feelings in a healthy way. Or if you prefer art or writing or strumming your acoustic, whatever your niche, using it as a means of catharsis will help you accept your situation.


Speak to Someone You Trust

Have a friend at another uni that’s experiencing a similar dilemma? Talk to them, whether that’s on messenger, through Skype, or traveling to see them. That connection with someone you trust will help alleviate those difficult emotions and give you the means of assessing the bigger picture. Or if your keen to speak to someone outside of the situation, like a family member, reach out and vent with them if you need to, then talk through your options. Getting support during difficult times will give you the honesty and clarity you need to move on.


Practice Self Care

It’s important to take time to relax and unwind, obsessing is never healthy and it won’t make you feel any better. Though they can be important, your grades won’t define your future success. Remember this while you practice some self care, treat yourself to a massage, do some baking with your friends, run yourself a fancy bath or let your significant other cook you up a tasty meal. Looking after yourself and taking small steps like these will release pent up stress.


Learn From Your Mistakes

When you’re ready to recognize where you went wrong and what lead to your disappointing result, put a plan of action into place, it’ll feel empowering and help to inspire you to get over this bump in the road. It could be that you chose a subject that you’re not naturally adept at, so drop the course and move onto to something that better suits your knowledge and skills. Or maybe you procrastinated too much with Netflix documentaries when you were supposed to be studying, so put in place a study schedule and space for your resits or future exams.


Keep Yourself Motivated  

No matter what, you shouldn’t let a small disappointment sabotage your confidence or motivation to succeed. There are heaps of ways to keep yourself motivated, from books and fitness classes to reading up on your favourite celebrity moguls and how they made their career. You’ll be surprised at how many people fail before achieving success. Steve Jobs was a university drop out and Oprah got fired from her first reporting job at twenty-three, but that didn’t stop them dominating their industries. Seek out inspiring stories to help you keep your eye on the prize.


Any of these tips help you cope with your exam results? Let us know on Facebook and Twitter. If you’re keen for more advice, check out our other blogs here.

Festival Blog

Expert Tips for Finding Summer Work

So you’ve been making the most of post-exam bliss, a month of honeyed sunshine, BBQ’s in the park and cheeky promos at your union. But you’re slowly coming to the realisation that your student loan is running out and your CV sits discarded in a pile on your desk with last night’s leftover Chinese. It’s time to find a job, and what better timing than the bustling summer months, to gain some experience, some new pals and some much-needed cash. Here are our top tips for finding summer work, with some expert advice from recruiters at Primo Associates.


Spruce Up Your CV  

Make sure that no rogue comma or spelling mistake rears its ugly head in your CV and sabotages your chances at nabbing that awesome local bar job or summer camp position. Remember that though the email address you made in 2007 was probably hilarious ([email protected]), a professional email address, tone and structure is vital to making a good impression on a future employer or recruiter. If you’re keen on understanding how to make the most of your CV, check out these pieces on how to write a great CV and the most creative CV’s to inspire your job hunt.


Discover The Hidden Job Market  

Some of the best jobs aren’t always advertised, so ask around with friends and family to see if they know of any cool opportunities that aren’t in the public eye. Networking is hugely important for this, so if you’re part of any clubs at uni, or professional bodies outside of your studies, make the most of their events to chat with people and expand your circle of contacts. You never know, your ideal summer job could be right where you least expect it.


Seek Out Employers Face to Face

Putting a face to a name more often than not will make you more memorable in a sea of anonymous candidates applying for one position. Print out a bunch of CV’s and hand them out in person to local businesses, that way you’ll have the chance of meeting your potential boss, making the right impression and landing an interview. Retail and hospitality jobs are especially partial to this approach, so never underestimate the effect of a smile and a solid handshake over a mundane, dime-a-dozen email.

“If there’s a particular field you’re looking to work in or company you’d love a job at after your studies, enquire about work experience, shadowing or filling in any temporary positions. Getting your foot in the door as an undergrad will help no end when you graduate. Also make sure that you’re being paid the right wage for your age, you can do that by checking out national minimum wages here.” – Tony Devine, Director at Primo Associates.


Prepare Yourself For An Interview

Though this may seem like a no-brainer, you’d be surprised at how many people don’t prepare well enough for an interview, relying only on their application to secure them a role. From being on time and researching the company you’re interviewing with, to dressing appropriately and keeping on top of your nerves, it’s vital that you nail this part of the process to give you the best chances of success. Here are some interview tips to help you land the job as well as some common interview questions and answers.


Don’t Put All Your Eggs in One Basket

So you’re in the library on a caffeine-fuelled job hunt, scrolling through site after site until you spot your dream summer job. You click apply, and begin imagining your what your life would be like if you bagged this role, how impressive your LinkedIn profile would look and how glamorous your wardrobe would be. Stop right there. Though it’s good to know what you want, and what your skills and experience are best suited for, it’s a dangerous game to put all of your eggs in one basket, as you could risk disappointment. Be open to different opportunities and don’t take rejection too personally.


How is your summer job hunt going? Let us know on Facebook and Twitter. Remember you can grab your tickets to this year’s Freshers’ Festival in London or Glasgow here.

Student and Millennial Marketing Strategies

How Local and Chain Restaurants Can Successfully Market To Students

Millennials, the soon-to-be largest living generation, are on track this year to have more spending power than baby boomers, according to analysts at Bernstein, and are currently forking out £30 billion each year in the UK according to UCAS (that’s roughly £13,000 per student, per academic year).

And if that doesn’t pique your interest enough, Bernstein also revealed that millennials eat the highest share of their meals in restaurants compared to previous generations – which is amazing news for those with businesses in the hospitality industry (avocado toast, anyone?).

Research by also shows that 44.47% of millennials have a shot every week as part of their going out rituals as well as spending an average of £5.08 on spirits, £4.25 on cocktails and £3.62 on ciders per drinker per week. Get the full lowdown of the power of the market through our infographic.

So since we know that students and millennials are definitely keen to spend their cash eating and drinking out, you may be asking yourself:

How do I attract this massive market to my restaurant? What can make me stand out from the crowd?

After over a decade working with the UK’s top restaurants, both local and chain, including Papa John’s and Yo! Sushi, and welcoming a whopping 10,409 students to our live event in Glasgow last year (with London in the calendar for 2018), we’re experts when it comes to attracting students to your food and drinks business.

Read our tips and tricks below on how to market your local or chain restaurant to students, grow a loyal millennial customer base, and reel in some serious cash.


Establish and Nurture A Social Media Presence

According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer, PLUS research by Zizzi found that 18-35-year-olds spend five whole days a year scrolling through images of delicious nosh on Instagram, with 30 per cent saying they would avoid a restaurant if their Instagram game wasn’t up to scratch. “All my friends check out a restaurant’s Instagram page to see what we want when we go out for a meal,” 23-year-old Londoner Georgie told The Independent.

Social media will therefore hugely influence perceptions of your brand, especially if you are in the food and drink business, with Instagram being the number one platform that students and millennials utilise to determine the validity of a restaurant. And since students and millennials are the most tech-savvy generation, with 87% of millennials using between two and three tech devices at least once on a daily basis, you’d be bonkers not to take advantage of this massive and growing online market.

Looking for some ideas? Check out these 10 examples of awesome restaurant social media marketing by Toast.


Integrate Technology Into The Dining Experience

LivePerson found that 65% of millennials and Generation Z interact with each other digitally more than they do in the real world, with UK stats at 74.4%.

Hudson Riehle, senior vice president of the NRA’s Research & Knowledge Group says, “It’s well known that younger consumers are more likely to accept and even request technology options being part of their dining experience”.

Integrating loyalty and rewards programs into apps and other technology options will therefore appeal to millennial audiences, and research by Bernstein also shows that technologies like mobile ordering and delivery apps are playing a key role to make eating more convenient for millennials.

Also, since young people are more health conscious than previous generations, if you offer nutritional information for menu items, consider adding it to smartphone apps and as a optimised page on your website.


Reach Out to Local Student Bodies

Academic research suggests that word-of-mouth communication is vital to students and massively influences their purchasing decisions. Interacting online and creating engagement for your business, while absolutely crucial, is more effective when applied hand in hand with some aspects of traditional face-to-face marketing.

Leafleting to local universities and colleges or offering discounts to students that bring their ID’s is a sure fire means of spreading positive messages about your business and increasing both regular footfall and loyal millennial customers.

The evidence? According to Forbes, 60% of millennials said they are loyal to a brand especially if they have built a relationship with them through positive experiences. The experience economy is being lead by students and millennials, so any measures you can take to interact directly, whether that’s by hosting student-friendly events, offering discounts on spaces for student groups to hold their own, or collaborating with students to create new products or services, since Forbes’ research shows that 42% said millennials are interested in helping companies develop future products and services – will definitely pay off.


Appeal To Student & Millennial Attitudes

You won’t be able to successfully establish a loyal and growing student customer base if you don’t know how their minds work, what their ethics are and what they think of global and local eating.

Be transparent when it comes to where your food is sourced, its nutritional value and your options for non-alcoholic drinks. According to a trends report by The Snack Hack, students and millennials are becoming more health conscious as well as mindful with their drinking, with a survey from Eventbrite revealing that 42% of millennials say they’re drinking less alcohol than they were three years ago. The experience economy of students and millennials also points the hospitality industry in the direction of value and quality over quantity, especially when it comes to drinking.

The vegan food industry was valued at £3.5 billion last year and there’s been heaps of demand for alternative products like nut milk yogurt, proving that perceptions of the food industry are changing. New stats from Kantar Worldwide show that 16-24-year-olds are spending +111% more on halloumi than the average person and +110% on Mexican food, as well as +105% more on dips like hummus, guac and salsa.

Bearing this in mind, you can tailor your menus and offerings to attract student and millennial audiences, including health lunch promos, craft drinks and mocktails.

Find out more about our London and Glasgow Freshers Festival events and our philosophy of student and Millennial event marketing here.



Student and Millennial Marketing Strategies

Top 5 Student Marketing Tips For Clubs & Bars

Keen to understand the student and millennial market and how it can help further the growth of your nightclub or bar business?

You’ve come to the right place.

Take advantage of a massive and growing millennial market (one of the largest generations in history) by delving into the minds of students and their nightlife habits and converting their interests into a hefty profit.

The Power of Student Spending

So how do students spend their money when out in pubs and clubs?

Research by shows that 44.47% of millennials have a shot every week as part of their going out rituals as well as spending an average of £5.08 on spirits, £4.25 on cocktails and £3.62 on ciders per drinker per week. Check out our handy infographic explaining the power and statistics of student spending.

And since there is a whopping 2.27 million students are studying at Higher Education Institutes in the UK with a further 2.7 million studying in further education, you don’t need to be a mathematician to realise that those numbers are capable of producing a pretty gargantuan chunk of change.

BUT, you won’t appeal to students and millennials unless you’re privy to the right marketing techniques for your club, bar or business.

That’s where we come in.

Check out our student marketing guide for clubs and bars below, to help you navigate the competitive realms of student nightlife, and succeed with this loyal yet elusive demographic.


Provide Experiences Through F2F & Event Marketing

Having attracted 10,409 millennials (aged 17-24) to our last Freshers Festival and garnered over a decade’s knowledge of experiential marketing with some of the best clubs and pubs in the UK including Revolution Bars and Academy Music Group, we understand how face-to face (F2F) and event marketing will engage, grow and retain student markets for your business.

Not convinced? The experience economy has reared its head in recent years and studies, including those conducted by financial experts The Motley Fool, show that millennials prefer experiences over ownership as well as staying in over going out.

That means when they do go out they’re looking for something out of the ordinary, like themed nights with themed drinks (according to Mintel, 49% of millennials say trying out new drinks is the number one reason to go out as opposed to staying in) or screenings and pub quizzes that revolve around much-loved movies and TV shows ( claims that 70.8% of millennials are subscribed to streaming service, and a study by Taylor Nelson Sofres, a consumer research agency, found that, on average, millennials stream 2.7 hours of TV shows a day).

This personal, one-to-one experiential marketing provides positive connections between brands and their customers. Murphy, CMO of MC2 says, “face-to-face engagement creates a personal connection and builds trust between a company and its target audience.”


Never Under Estimate The Value of Promos

According to research commissioned by Pro Plus, millennials spend an average of £27.14 a week going out, which although at first glance doesn’t seem much, last year’s surveys by Deloitte confirmed that “spending in the UK leisure sector, including eating and drinking out, was driven by millennials aged 18-34”. That means competitive pricing is massively important when attracting student and millennial markets to your club or bar.

And since we’ve established that experiences and new drinks appeal to this demographic, though it may seem like a no-brainer, offering drinks or food promos is a fool proof marketing technique, especially if you are offering drinks exclusive to your club or bar, and your offers vary week to week.


Offer A Personal Service 

Customization and personal marketing have proven to be favoured by millennials – which isn’t surprising considering most contemporary consumables can be personalised to individual tastes and interests, whether selecting add-ons or toppings through the click of a screen from a local take outs, or streaming preferred music on Spotify or Youtube at home or in an Uber.

Last year’s report by youth marketing tracker Ypulse says, “the days of one-size-fits-all are numbered and customization is being taken to the next level”, as well as the fact that three-quarters of consumers ages 13 to 34 are interested in purchasing products tailored to their tastes.

Depending on the nature of your bar or club, the opportunities for personalised marketing for students is endless, from apps that let customers pick the music on the sound system to create-your-own cocktails or customised discount cards for regulars.


Engage Through Digital Platforms

Not so social media savvy? Make sure you have someone in your business who is.’s surveys found that 77.4% of millennials are actively on their phone after dark and research by Pro Plus discovered that almost a quarter of millennials (22 per cent) said selfie-taking was a key component of a night out. Nightlife marketing expert Mark Borkowski says, “social capital is bragging about your experiences and putting them on Instagram or Facebook and the local nightclub is struggling to cut it”.

Elite Daily also discovered that 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer

So whether you advertise a hashtag for an event night, run online competitions or use social channels as a marketing tool, engaging with student and millennial markets through social channels, apps and other forms of digital media as well as developing the visual identity of your bar or club to appeal to Instagrammers will immediately spark the interest of this demographic, increase your footfall and attract new customers.


Get The Opinion Of Your Demographic  

Not sure whether your new bar snacks, band showcase or branding appeals to students and millennials? The only way to find out if they do is to ask them.

Setting aside a budget for market research will help you understand your audience and what experiences matter most to them. Getting the opinion of your demographic is crucial to building your brand identity and messages and what you offer to your consumer.

If you’re a bigger business with the budget to spend on market research – great – but remember to offer the right incentives for students and millennials for taking part. That could be vouchers, prizes or cold hard cash. If you’re a smaller business, you don’t need to fork out thousands for good market research, even conducted polls on social media will help you determine what your audience does and does not like, and that doesn’t cost a penny.

Find out more about our London and Glasgow Freshers Festival events and our philosophy of student and Millennial event marketing here.

Festival Blog

2018’s Best Student Gadgets

From the crucial role of selfie sticks when we’re roaming the town to swanky smartphones for recording lectures with a hangover, it seems us students can’t get enough of the latest tech. And as Ariel from The Little Mermaid once professed, we’ve got gadgets and gizmos a plenty! So if you’re keen to acclimatise yourself with the newest additions to the digital world – we’re here to help. We’ve curated a list of the crème de la crème of student gadgets from 2018, including devices to help with essay writing and research as well as post-exam parties in the park.


Sipu Power Bank 24000mAh Portable Charger

Price: £21.99

There’s nothing worse than waking up and realising that despite being plugged in the night before, your phone is out of battery. If you’re in a rush, keen to get to your 9am lecture on time, and need your phone to soak up some juice to keep you going throughout the day, then the Sipu Power Bank Portable Charger is bound to be your hero. With three charging ports for both iOS and Android devices, this dainty digital is an expert in quick, high power charging, ideal for busy days. Plus its compact size and LED flashlights make it easy to find and carry from place to place.


Casio FX-CG20 Advanced Graphic Calculator

Price: £135.25

Though you may be asking yourself, ‘why the heck would I spend that much on a calculator?’ once you’ve heard what this bad boy can do, you’ll be whipping out your bank card in no time. If you’re a science or maths student, this Casio Advanced Graphic Calculator is here to satisfy all of your graph and number based needs. With a character display with over 65,000 colours, innovative picture plot function enabling analysis of images and video, extensive range of functions including Dynamic Graphs, Geometry, Spreadsheet and e-Activity, massive storage and a three-year guarantee, this is the calculator of your dreams. Worth the investment, it can see you through uni and beyond.


Canon Pixma Colour Ink All-in-One Printer

Price: £88.89

Don’t fancy battling the torrential rain to get to the library printer? Always find that when you do make it there before your essay deadline, there’s a massive queue? Solve all of your printing problems with the Canon Pixma Colour Ink All-in-One Printer, since not only will it save you time printing essays, but it boasts heaps of options that your boring library printer won’t have, like printing from a smartphone, tablet and camera, printing from wi-fi, a 3-inch touchscreen LCD display and ability to print, copy and scan.


Salter EK2408 Coffee Maker to Go Personal Filter Coffee Machine

Price: £23.99

Coffee addicts, rejoice! Instead of clamouring through the queue to get a sub-par cappuccino from the uni café, why not rustle up your own cuppa with the Salter Coffee Maker to Go. At this sweet price, it’ll save you cash on expensive coffees as well as time, taking only three to four minutes to pour out a delicious brew.


Ultimate Ears BOOM 2 Wireless/Bluetooth Speaker

Price: £74.99

Named by WIRED as the best Bluetooth speaker of 2018, the UE BOOM 2 Speaker is the perfect portable speaker for BBQ’s in the park, or parties in halls. With clear, crisp sound quality and 360 degree surround sound as well as as being able to pair with eight Bluetooth devices at the same time, it’s guaranteed to see you through your best memories (drunken Beyoncé dancing included).


ACER CB3-431 14″ Chromebook – Silver

Price: £299

You’re not gonna get a better laptop for under £300 than this ACER Chromebook. This stylish lightweight laptop has a full HD display that minimises glare and background light and a 12 hour battery life, ideal for transporting from lecture to lecture. Plus if you’re strapped for cash, you can pay it off at only £14.96 per month – bargain.


What’s your fave gadget of 2018? Let us know on Facebook and Twitter. If you’re keen for more retail tips or student advice, check out our other blogs here.











Festival Blog

Got Wanderlust? Save Pennies And Hop On Board With Citylink

For us millennial kids, our childhood was shaped by the media we consumed on rainy Sunday afternoons, when we’d listen patiently to the rewind of our VHS tapes and marvel at coming-of-age stories of love, friendship and fresh beginnings. More often than not these iconic scenes took place on transitional journeys, on school and city buses, from Forrest Gump and Gilmore Girls to more modern gems like Pitch Perfect. So if you’re a precious fresher eager for a journey like your fave on screen characters, we’ve teamed up with Citylink to help you save cash, travel Scotland in style and create your own picture-perfect scenes.

Whether you’re nervous about embarking on a voyage to a new city, or coming to terms with the fact that your BFF will be studying on the other side of the country – fear not – Citylink have your back. And when it comes to saving that sweet dolla, opting for the coach will soon prove to be a much wiser investment than selling an organ to travel by cross-country train.


Nab Hefty Discounts And Visit Cities Across Scotland

Running coaches to all major university cities in Scotland, Citylink are the cheapest and comfiest deal out there, transporting students on the reg to Edinburgh, Glasgow, Dundee, Perth, Aberdeen, Inverness and Stirling. PLUS with MyCitylink you’ll be get the chance to get your hands on a 20% discount on your travels, and all you have to do is register online when buying your ticket and bob’s your uncle.


Travel Between Edinburgh & Glasgow For Uni Or Nights Out

For all Edinburgh and Glasgow students, hopping aboard the Citylink coach is easy peasy, since the 900 service operates with a hefty 50 coach journeys each way, everyday with the longest wait for your journey being a mere fifteen minutes, making it an ideal low cost option for students commuting between cities. Need guarantee that you can snap chat your way home? All coaches come with super fast 4G Wi-Fi. Want to get home safe after a night on the toon? Late night services run on Saturday and Sunday at 1.30am and 3am.

Save On Fuel And Be Environmentally Friendly

And since we all know the hassle of taking our car to a city, from the non-existent student discount on fuel to the inevitable battle with the parking meter, jumping on the coach means you can have a few drinks or cut some means shapes in the club ‘til the wee hours without worrying about a long drive home. Not only that but taking the coach also has perks for the old environment, meaning you can travel while saving cash and the earth at the same time.


Game for offers and discounts on your travels? Check out Citylink and register online or keep up to date with happenings on Facebook and Twitter. If you want to have a chat with them while nabbing other massive freebies, goodies and deals then make sure to pick up your FREE VIP ticket to this year’s Freshers’ Festival.



Festival Blog

IKEA’s Top 15 Student Essentials

From assembling flat pack furniture in our shiny new pads to taking day trips with the sole purpose of an impromptu meatball dinner, IKEA will guide us through what will become some of our most formative memories in our youthful years. Whether you’re in student halls, or have taken the plunge and found yourself a shared flat, who better than IKEA to give you tips and tricks on how to kit out your nests this year? So to help you become a DIY interior designer pro and prep both your home and your hearts for the thrill of the new academic year, and of course Freshers’ Festival, here are IKEA’s top fifteen student essentials.


MÅLARNA Blackboard Planner

Flatmate stolen the last of your peanut butter? Why not remind them by writing a note on this blackboard planner. Ideal for shopping lists and passive aggressive messages.

Price: £29


JÄLL Laundry Bag With Stand

Fleeing the nest and becoming independent means one thing: doing your own laundry (well, at least during term time). This laundry bag and stand is only a few pennies and the perfect size for even petite chambres.

Price: £2.50



Get cosy with this cute cotton bedding that includes a double quilt cover and four pillowcases. Everything you need for a good night’s kip.

Price: £13



From beer pong to revision notes, this no fuss table is an easy to assemble and a crucial member of home décor. Size 100 x 60cm.

Price: £16



Available in a range of different colours, this swivel chair is a budget-friendly solution to midnight essay writing.

Price: £29


DOKUMENT Magazine File

Coming in a two pack, these sleek magazine files will store lecture notes and textbooks that are easy to grab and organise.

Price: £6


FLITIGHET Dinnerware

This 18 piece dining set includes bowls and variously sized plates to give you everything you need for a student feast. If this gives you some culinary inspiration, why not swing by IKEA’s student night for a VR tour of your dream kitchen?!

Price: £16


CHOSIGT Ice lolly Maker

For hot summer months, rustle up your own ice-lollies for trips to the park with these vibrant ice lolly makers.

Price: £2



Coming with four different settings, clock, thermometer, alarm and timer, this stylish clock is a multi-functional time traveller.

Price: £4.50


HELMER Drawer Unit

Nab excellent storage space with this draw unit on castors, complete with slot label to more easily organise clothing and knick-knacks.

Price: £30


REDA Food Container

Pack up that spag bol for lunchtimes in the library with this five pack of food containers, with varying sizes to suit varying munchies.

Price: £2




Keen for stylish interiors that are kind on your bank balance? Nab this gorgeous and super soft rug, ideal for Scottish winters.

Price: £10


SKUBB Storage


Keep your party pants separate from your skinny jeans with this six-compartment storage hanger for easy access in wardrobes. Looking for other affordable furnishings? Don’t forget to grab all you can eat furniture with discounts at IKEA’s student night.

Price: £7



Get a good night’s sleep that’s bedder than the rest with this 7.5 tog duvet.

Price: £12



Since most halls or small abodes will be starved of enough plug sockets to accommodate all phones, laptops and tablets, this 3-port USB Charger is crucial for any student home.

 Price: £7.90


Psyched by the prices of these student essentials? You’ll be delighted to know that IKEA will be throwing their own student night on Tuesday 19th September at the Edinburgh store from 6pm – 8pm. Come with your pals to enjoy workshops and massive discounts on furniture and goodies, from VR tours and caricatures to all you can eat furniture!

Make sure to keep up to date with the latest IKEA events and offers here and don’t forget to grab further discounts and goodies with FREE VIP tickets to this year’s Freshers’ Festival.