After 13 years of running the Freshers Festival across the UK, we have listened to thousands of 16-25 year olds give their opinion on what they expect to see from brands at live events. Most Universities and Colleges run fresher’s fairs with free pizza and plenty of pens but is it enough? Here are 3 quick tips on how to make your stand more engaging for students, from students.
1. Make Your Message Relevant
Hundreds of companies large and local exhibit at welcome weeks across the country however not everyone understands the audience they are speaking to. It isn’t enough just to assume that a student is going to stop by your stand because you are a well-known brand. Even if you are a national name, you have to think what it is you can do to get students to look up from their smartphones and engage with you.
Think about what you can say out loud that will stop a student in their tracks and encourage them to spend time talking to you. Of course, this message should be on brand but think about why they would be interested in what you are offering.
“There are so many companies at these events that it is hard to visit all the stands. Most of the time, unless their brand or stand is out there, I will probably walk past. Especially if it is a company I think that I already know.”
Now that you have managed to get the student to stop and talk to you, why not engage them with an activity? From the Domino’s spinwheel to the Deliveroo static bikes we have seen a lot of amazing experiences for students to interact with, so it is important to think outside the box and go big.
There are some things that you will always see at welcome weeks and freshers’ fairs like pens, pizza, totes and tumblers so MIX IT UP. Make your activity or giveaway relevant to your company and what you do. For example, if you are a tech company why not hand out portable chargers or phone stands with your branding on?
“I’m not going to lie, most of the time if I attend events with loads of freebies, most of them end up in the bin when I get back. If it isn’t useful or cool, I stick it in a drawer and throw it away when cleaning my room out at the end of the year.”
There is a very large chance that students will be on their phones whilst walking around the event so why not take advantage of it? Encourage them to take a picture of your stand or to join a selfie competition and share it on their social media sites with a specific hashtag.
Make sure your stand is #ready. If you are a cosmetics brand, why not have live festival make up sessions complete with a photobooth? Or, if you are a drinks brand, why not turn your stand into a beach bar or VIP area?
Amazon is a great place to source last minute props on a budget, they are cheaper than party shops and have a huge selection of items.
“The best thing about meeting brands at events is seeing all the exciting things they have on offer. Taking part in online competitions is easy and I love growing my follower base by using event hashtags and seeing who else is taking part.”
There are less than 2 weeks to go until the world’s largest youth marketing festival returns to The Old Truman Brewery! This April, the Freshers Festival team will be exhibiting in Zone T5 at stand 96. In honour of our stand position in T5 we bring you our Top 5 moments to look forward to at YMS19 LDN.
Voxburner’s Youth Trends Report 2019
Voxburner will be launching their biggest annual research piece, the Youth Trends Report which is a 40-page guide to the emerging trends that are impacting the lives of young people today. It features the results of their survey which asked 1500 16-24 year olds from the UK a number of questions, plus the insights of a selection of expert and youth contributors from the Voxburner community.
Some of the questions you can expect to be answered are:
What are the top 10 brands 16-24s are most passionate about in 2019?
How can marketers inspire young people to become brand advocates?
Are Generation Z really more sensible than previous generations?
Every attendee will receive a complimentary copy of the Youth Trends Report on arrival at YMS, so make sure you register today!
Popping Your ‘Festival Cherry’ – Festivals Through the Eyes of Gen Z
YMS19 LDN promises to be the place where attendees can discover the latest trends, youth perspectives and brand case studies. Their agenda is jam-packed with inspiring speakers and experts. One particular talk that we are looking forward to is by Ricky Oscroft from Global – The Media and Entertainment Group where he discusses how brands can use the festival space to have a dialogue with Gen Z about what they chose to feature on their social feed and in their conversations; what essentially – matters.
Nearly 50% of 16-24 year olds have attended a live music event in the last 12 months – many engaging with brands across festival sites and venues. Brands, led by Marketing Directors with an average age of 42. Ricky asks, in an age where Generation Z is significantly different now than any other youth tribe before them, do we really know what’s going on in the heads of today’s young people?
If this floats your boat, catch Ricky on stage at YMS19 LDN on Tuesday 16th April from 4:15pm.
How to Attract, Engage and Retain Students with Marketing Automation
We have a passion for all things related to Higher Education here at the Freshers Festival Group and not just because we host the UK’s largest student events. We have also been working closely with the Expede Group to launch YADA Campus, a self-service management and social collaboration platform that is designed to engage students, empower teachers and assist universities.
When we saw that Ireneusz Klimczak from GetResponse will be discussing how adding marketing automation to the mix can help Universities meet their marketing department’s goals we knew that we had to add it to the diary.
Catch Ireneusz on Tuesday 16th from 12.40pm at The Higher Education Marketing Stream hosted by SMRS.
YMS Networking Drinks
We love a good party and opportunity to let our hair down – luckily YMS19 LDN are on hand to help! There will be a networking event hosted at the fabulous Juju’s Bar & Stage opposite the Truman Brewery on Tuesday 16th from 6-8pm. This will allow the delegates to mingle and chat about what they are looking forward to most on the next day’s agenda.
If you are looking for an afterparty on the 17th, Juju’s will be hosting their Brazilian Nights with cocktail deals, live music, dancing and more!
Edible Bubbles at the Freshers Festival Stand
Join us for fun, games at competitions at our stand in Zone T5! We will be revealing our Secret Garden Tour that will be taking us across the UK this September and demonstrating our vending machines that will be appearing in Campuses from London to Glasgow.
We will also be fully equipped with our edible bubble guns, so POP by to stand 96 for a little bit of fun!
If you are attending YMS19 LDN and would like to book a meeting with us to find out more, then please do not hesitate to get in touch with Graeme Barratt at [email protected]. You can also find out more about the Freshers Festival at www.freshersfestival.com.
Who says you can’t have fun on a budget? London is expensive, but there’s still tons of great activities that won’t hurt your wallet. No matter what you’re after — whether it’s a cultural experience, a good film or just a great place to eat, there’s an affordable alternative for everyone.
Since opening its doors to Londoners in 1994, Peckhamplex has been a popular venue for film lovers everywhere. At just £4.99 you can catch a range of mainstream, vintage, independent, arthouse and international films every day. There are also frequent special events including concert films, theatre productions and Q&A sessions with directors, actors and special guests so there’s something for everyone. The snacks are fairly priced too.
The Museum of London invites you to take a look at London after dark through the eyes of 60 photographers. The London Nights exhibition showcases over 200 photographs reaching as far back as the late 19th century and entering our present day, all connected by the theme of nightlife. You’ll also get a chance to experience a series of film screenings, masterclasses, workshops and talks surrounding the exhibition as part of the Museum’s collaboration with the British Journal of Photography.
11 May – 11 November 2018
£8 – £9.60. Concessions available. Museum of London, 150 London Wall, London EC2Y 5HN
Join Pop Brixton’s urban gardening community each Thursday to learn new skills in cultivation. There’s a chance to plant, harvest and sow seeds from a wide range of edible plants, and you can even take some cuttings home to start your own little domestic greenhouse. There’s no need to bring tools either, as they’re all provided on site.
Pop Brixton, 49 Brixton Station Road, London, SW9 8PQ
As one of the most attended free events in the city, the Changing of the Guard captures the essence of British identity for visitors and London locals alike. You can witness this event for yourself at Buckingham Palace for free at 11am sharp, but it’s recommended you get there at least an hour early to get a good view, as it can get packed very quickly.
It’s an exciting time to visit the Southbank Undercroft. The capital’s iconic street spot for skaters and graffiti artists is undergoing its most exciting transformation with the opening of restored skate space. Designed to expand the free creative space in the South Bank area, the Undercroft will include new locations for BMX biking and graffiti writing, as well as the restoration of the much loved wooden ledge and flatground. So grab your skateboard or watch some of London’s best local and international talent turn some daring tricks.
Southbank Undercroft, 337-338 Belvedere Rd, Lambeth, London SE1 8XZ
Aside from providing some of London’s best music records since 1976, Rough Trade also serves as a cultural hub for music fans of all genres. Each month, the iconic record store puts on a string of in-store performances, events and signings across both their East and West London locations.You can catch some of these gigs for £5 or less. The cheaper or free in-store gigs tend to come from up and coming indie artists, so if you’re in the mood to support emerging talent, head over to one of their locations for some refreshing new music.
Check website for prices.
Rough Trade East, Old Truman Brewery 91, Brick Ln, London E1 6QL
Urban Street Art Tours takes you down the colourful streets of Shoreditch to witness some of the best street art in the city. From local talent to those who have made a name for themselves with their signature work like Banksy, Shepard Fairey (the creator of OBEY), Connor Harrington and more, this vibrant tour proves why Shoreditch remains one of London’s most creative communities.
Urban Street Art Tours, 160 Brick Lane, Frame Land, London E1 6RU
Want to add some flare to your wardrobe without breaking the bank? East End Vintage in Mile End stocks a range of vintage apparel ranging from the 20s all the way to the 90s from as little as £1. They also hold weekend sales where you can fill up a medium sized bag with vintage goodies for a £10, just add an extra tenner if you want a larger bag.
East End Vintage Clothing, Railway Arch, 452 Huddart St, London E3 4AT
These adult lunchtime sessions by Pop Brixton’s resident Groove School teaches you DJing and music production skills through multiple classes hosted every Tuesday to Friday at Pop Brixton. Spaces are limited, so be sure to book your slot before they run out.
Every Tuesday and Wednesday
Pop Brixton, 49 Brixton Station Road, London, SW9 8PQ
Make friends with hundreds of live butterflies at The Natural History Museum’s tropical butterfly house. Boasting a huge variety of butterflies that are ethically sourced from Africa, Asia and the Americas, this enchanting exhibition will have you feeling like a child again.
This list wouldn’t be complete without mentioning the largest street festival in Europe. Last year an estimated 2 million festival goers from the UK and around the globe travelled to West London to experience the carnival’s vibrant spectacle of street performances, mouth watering food and celebration of London’s rich Caribbean community. While it’s free to take part in the carnival festivities, be sure to bring some cash with you for food, drinks and the like. Trust us, you wouldn’t want to miss out.
The Cereal Killer Cafe is London’s answer to those who want Rice Krispies at 3pm without judgement. If you visit one of the cafe’s two locations in either Brick Lane of Camden Market, you’ll immediately be transported to your childhood with the nostalgic decor, child sized beds that double as seats and a selection of cereals that adulthood forgot. You can expect a serving of peculiar breakfast themed meals too, from cheerio coated risotto, to cornflake fried chicken and bran flake coated fries. Up to £5
As London’s oldest remaining tea house established 300 years ago, the Twinings flagship store is rich with history. It’s the place where Earl Grey tea was invented, named after Prime Minister Earl Grey. At the Twinings small museum, you can view the first Royal Warrant signed by Queen Victoria 200 years ago and a wider collection of historical memorabilia including original paintings of the Twinings founders. The shop itself stocks a range of premium teas from around the world, its own freshly ground coffee, tea tasting sessions, workshops and tons of tea accessories and teaware.
London’s streetwear culture has exploded in recent years, with highly popular brands like Palace Skateboards, Lazy Oaf and Goodhood rivalling streetwear giants from the fashion hubs of New York, Paris and Milan. There’s no shortage of streetwear labels at the moment in London, so here’s a mix of some of London’s established, up and coming and exciting new streetwear brands.
Forty Clothing is a new & upcoming brand that has recently taken London by storm. They have an entire streetwear section on their website including tees, sweats, and hoodies. They describe their style as a coming together of ideas, combined with an obsession of telling stories through the creation of images. Their logo was drawn by the owner’s 3 year-old son, and epitomises the cheeky & creative spark that helps make their brand unique.
For Mass Consumption is a fairly new kid on the streetwear block. Inspired by London’s skateboard scene, FMC’s collections include oversized tees, cozy sweaters, colourful hoodies and muted jackets, all paired with classic 90s and early 2000s streetwear must haves like bum bags, bucket hats and dad caps. The brand also uses African fabrics that are transformed into trousers, bags and hats which creates an altogether unique skater look. FMC doesn’t shy away from a bit of humour either, like the LEGO inspired ‘LOGO’ collection. The clothes are pretty affordable too.
British streetwear brand Dream But Do Not Sleep defines itself by one mantra, ‘strictly positive vibes’. This is captured in the label’s love of cheery embroidered slogans and bold graphics which are inspired by founder Max Birtles’ appreciation of 80s LA and Miami fashion. DBDNS still represents UK streetwear fashion though as it also draws much of its playful style from the UK raver scenes and established UK streetwear brands like Lazy Oaf.
In 2018, YouTube personality turned streetwear enthusiast Magnus Ronning launched Ronning, a streetwear brand dedicated to minimalist Scandinavian fashion. Its very first collection dropped in April 2018, featuring a selection of staple jumpers, comfy sweatshirts, bold pocket T-shirts, straight fitting beige trousers and stone bermuda shorts among other pieces. What makes the label stand out is its emphasis on using its own unique cuts rather than designing from blanks, meaning an overall higher quality of fabrics. Since Ronning dropped its first collection earlier this year, the brand has already sold out its pre-orders. Impressive.
Lifestyle clothing brand Alma de Ace originates from the Latin meaning ‘soul of unity’. The brand unifies various fabrics from Portugal and Madrid to bring a pop of colour to each piece, ‘regardless of season’. Alma de Ace’s signature look is their two-tone colours, inspired by founder Sebastian Agace’s year abroad in Madrid where he introduced a popular exclusive edition of his line. After the success of his capsule collection in Madrid, he flew back to the UK where he set up shop in London’s fashion hub of Shoreditch. Alma de Ace continues to draw its inspiration from London’s ever changing fashion scene and prides itself on sourcing good quality, highly stitched fabrics straight from Portugal. SHOP ALMA DE ACE
Formerly known as BLITZ London, ATIKA London is a popular location for Shoreditch shoppers who love vintage garb. If you’ve ever stepped inside ATIKA, you may be familiar with its retro pieces, edgy apparel, high end brands and sportswear labels ranging anywhere from the late 70’s to the early 2000’s. The shop’s rebranding in April 2018 came just in time for the start of the store’s expansion and the increasing popularity of its own brand, REMIX by ATIKA which features reworked vintage pieces that you can find in TOPSHOP Oxford Circus. SHOP ATIKA LONDON
Athleisure meets streetwear label NICCE are known for combining functionality with style. Established in 2013 by founder & creative director Mitchel Galvin-Farnol, the brand emerged as a way to meet the demand for clean, no-fuss contemporary streetwear, which was inspired by Mitchel’s time abroad in Ibiza. Taking his Balearic influence back to London and fusing it with the city’s diverse culture, NICCE has created something unique and appealing to many streetwear lovers.
Drawing from his experience in landscaping and woodworking, founder Joe Lauder wanted to create a brand that epitomised the functionality, simplicity and sustainability of traditional workwear. Thus the lifestyle brand Satta was born. Satta, meaning ‘existence and being’ in Sanskrit, reflects connectedness with nature as a lifestyle. By committing itself to small-scale production, sustainability and locally sourced materials, Satta fulfils its ethos of living a simple life. Their designs favour utility, comfort and earth toned fabrics and take some inspiration from skateboarding cultures of the late 60s, so you can expect to buy locally sourced, handcrafted skate decks at their shop if you fancy.
Over the last seventeen years, Lazy Oaf has become a strong presence in London’s streetwear scene and beyond. Founder Gemma Shiel created the label back in 2001 when she was fresh out of university and began selling her hand printed tees at Spitalfields Market in Shoreditch. Since then, Lazy Oaf has grown into a well known brand, with its own flagship store in Soho and over 250 stockists worldwide. Plus, it was done with no outside investment. Lazy Oaf describes its brand ethos as not taking itself too seriously and ‘keeping it weird’ at all times, so you can expect unusual cuts, eccentric patterns and designs with comedic graphics anywhere from their hats to their shoes.
Thames London is the culmination of founder Blondey McCoy’s endless artistic inspirations. From galleries, to the books he’s read and his travelling experiences, Thames is more an expression of Blondey’s art than a label. Blondey dates the birth of Thames London back to his skateboarding days in South Bank at age 14, where he met the crew of streetwear brand Palace who later went on to collaborate with him. Thames has exploded in popularity since then, having collaborated with big names like Fred Perry, Stephen Webster and Damien Hirst. The ‘art meets skateboard culture’ aesthetic of Thames is evident in its imaginative sketches and graphics that are transformed into prints all over polos, ringer tees, shorts and trousers. The label is doesn’t shy away from bright colours either, with lots of pale pinks, cool blues and vibrant oranges on bombers and cozy sweats. SHOP THAMES LONDON
B-Side By Walé
You can call B-Side By Walé a veteran in the streetwear game. Having been around since 1995, the independent brand from East London has long built its reputation as one of the London’s most established streetwear labels. B-Side was founded by Walé Adeyemi, a fashion designer and former creative director of New Era whose impressive list of clients include Beyonce, Rihanna, Ellie Goulding, Alicia Keys, Usher and Missy Elliott to name a few. B-Side’s clothes feature pieces with a strong aesthetic of splashy colours, graffiti lettering, classic headwear and stylish accessories for both men and women.
Launched in 2016 by self-taught designer Stefan Williams, VI BLACK (pronounced “6 Black”) is an urban streetwear brand which aims to make its clothes accessible to all with its affordable price tag. BLVCK takes its inspiration from Stefan’s appreciation for hip hop culture as a kid and streetwear brands like 10 Deep, Supreme, Blvck Scvle and Crookes & Castle, which culminates in the brand’s laid back style.
Shopfloorwhore was originally launched as a bespoke headwear brand by Siobhan Hogan in 2012. Since then, the label has ventured into designing women’s wear including accessories, t-shirts, coats, jackets and more. Reminiscent of the late 80’s and early 90s club kid era, Shopfloorwhore doesn’t shy away from adventurous designs, loud colours, frills, furs, sequins and anything that may turn some heads while walking down the streets of London.