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Festival Blog Student and Millennial Marketing Strategies

How to Advertise to Students in 2020: The Complete Student Marketing Guide

Note from the author: If you are looking for student marketing help, whether that’s reaching 20,000+ students through email marketing, social media marketing, or event solutions, please contact us. If you are interested in being part of the UK’s largest Virtual Freshers Festival, then you can find out more information here. 

There is a lot of uncertainty at the moment on how organisations, recruiters and brands can engage with students and create effective marketing campaigns with strong ROI.

In this guide, we aim to outline the best ways to market your brand to students in 2020. It is a ‘living’ guide so we will be updating it as we get feedback from Universities, from marketers and receive updates on COVID-19 related public policy.

Having worked with UK students for 15+ years, Freshers Festival prides itself in being a hub for student marketing and outreach. We have a deep understanding of the student market, and how brands can connect and engage with them. This guide takes into account the current coronavirus pandemic, considers how marketing has been impacted over the last few months, and how your brand can keep engaged with a student audience caused by social distancing issues.

 

Student Marketing – A Quick Summary:

  • Students are a highly diverse group (the majority are older than 19). Marketers need to think carefully about messaging and possibly market segmentation.
  • They are value seekers and money conscious. Organisations must offer value for money where possible. Students offer companies a massive potential customer life-time value if they are perceived as useful or supportive during the student years.
  • Social Spending is a priority. Students are willing to spend money but want to recap the benefits socially. How can brands differentiate themselves by tapping into the desire for social activity? How can this be achieved with current restrictions on large groups and gatherings?
  • First year student numbers are growing year on year. The freshers student market has a population of over 500,000 in Higher Education alone.
  • Student spending is set to increase. Student spending isn’t slowing down, combining the above can help brands unlock a huge potential market, with a predicted worth of £30Bn!

 

Virtual Events:

Before discussing the more ‘traditional’ student marketing methods, it is only right that we discuss how student marketing has been impacted by the tragic Covid-19 pandemic.

With social distancing, many of the best methods of marketing to students (such as face-to-face marketing) are currently unavailable. Furthermore, digital marketing budgets have been cut, and some forms of influencer marketing are much more difficult than they were before.

However, one thing that has grown significantly in recent weeks is the push toward virtual events. Hosted on online platforms, these events have the potential to reach a much wider audience. The events can be paid-for or free, and are usually hosted on an online event platform. Don’t know where to start? Here are some of the best platforms to host your virtual event. There are two main types of virtual event:

  • Webinars
  • Virtual conferences & tradeshows

Webinars are shorter online video conferences, allowing you to present either live or pre-recorded video. They can allow for Q&A sessions, and are generally best for educational purposes. Many students have already experienced ‘webinar’ type functions if they have had online lectures which makes this channel known. A webinar is not too different from a Zoom call, as it allows for live interaction between an expert and the attendees.

But how can you market to students in a webinar? Webinars are highly conducive to learning or employment content. If you are looking to hire student employees, or bring in student ambassadors, then webinars are a great way to do this. Simply run a free webinar, and use it to teach students about the benefits of your brand. The good thing about free webinars is that they are fairly cheap to run, and even cheaper to market. You will get many sign-ups for a free webinar, and conversion rates from sign-ups to attendees is still strong given the vast increase of options (2018 benchmakrs suggest these are around 45%), which is an excellent return for a free ‘event’.

Virtual conferences, on the other hand, are much more advanced than webinars, and are very similar to a real physical event. Much like in-person events, virtual conferences include keynote speakers, live Q&A sessions, pre-recorded content, networking opportunities, promotional content, giveaways/competitions, and much more. Virtual conferences have an agenda/timetable, and attendees can watch exactly what is relevant to them, just like in a physical event.

Virtual conferences have limitless marketing potential for students.

Through creating relevant content, you can promote any sort of brand to an interested student audience. For example, if you are a sustainable food / drink brand, you can deliver a talk about sustainability in the food industry to students with a passion for the environment. Within this talk, you can promote your own brand, and the engaged audience will be much more likely to visit your website and order your products as a result.

Giveaways are another fantastic way to engage with attendees at a virtual conference. Many virtual conference platforms offer engaging ways to deliver giveaways, such as anyone who watches a short promotional video can be entered into the giveaway. This will allow you to get your message across, whilst still creating a positive brand experience for your customers. Overall, there are countless ways to market your brand in a virtual conference, and they provide a method of truly engaging with an audience that is otherwise almost impossible during this period of social distancing.

 

Virtual Freshers:

Speaking of virtual conferences aimed specifically at students, Virtual Freshers Festival 2020 is the biggest you will see in the UK.

We will be providing brands a platform to engage with students in a variety of creative ways, helping to deliver everything from brand awareness, to greater brand experience and engagement.

Each brand receives a “channel” within the Virtual Freshers Festival and from within that channel they can showcase every element of their business which is relevant to our audience. So for a food brand, for example, it’s not just about the food itself (although that can be a big part) but about the job opportunities they offer, the sustainability programmes they are running, talks on their corporate diversity, interactive cooking sessions – giving a much deeper insight into the brand and what it stands for.

With tens of thousands of students in attendance, it is the perfect way to showcase your brand to the UK’s student audience in the run up to freshers and during the Virtual Freshers Festival with the content being archived and used through our channels giving on-going ROI throughout the academic year. 

If you want to find out more, please check out our information page here.

 

Influencer Marketing:

One form of marketing that has seen rapid growth over the past 5 years, of course, is influencer marketing.

Influencer marketing simply involves using a person of ‘influence’, usually someone with a large following on social media, to promote your product for you. This works so well as influencers have an extremely loyal following, and their audience will be much more likely to listen to them about a brand promotion, rather than listen to the brand itself. As a result, influencer marketing often achieves significant return on investment, with firms earning an average earned media value of $5.20 for every $1 spent on influencers.  

Influencer marketing can also be fairly cheap. Depending on the industry you are in, influencers with less than 10,000 followers (micro-influencers) will promote your brand for free or at low cost in exchange for free product.

Even influencers with up to 100,000 followers can often be extremely cost effective to collaborate with. However, don’t be afraid to invest in a larger influencer. Smaller influencers can often have a ‘fake’ following based on follows from other influencers (who follow for engagement purposes), or fake accounts. For large influencers, this is much less likely to be the case, and this is something which you should always bear in mind.

Like any form of marketing spend be sure to carry out due diligence on the platform and influencer you are interested in working with.

Finding influencers is often the trickiest part. Of course there are influencer agencies who can do this for you, but these are often expensive. The best way to do this is to simply search on Instagram, Tik Tok, and YouTube for influencers who make content within your niche. For example, if you are a London-based food brand, simply searching “London food” on Instagram will bring you hundreds of results of London food micro-influencers that you could contact.

But how do you get influencer marketing right?

Firstly, make sure the influencer is RELEVANT for your industry. This is the most important thing. If you are a fashion brand, do not try to contact a food influencer to promote your product, it simply won’t work. You need to be as specific as possible. For example, if you are a clothing brand targeting female students, don’t just ask about their followers but make sure that those engaing with their content are the demographic you are seeking to reach. It sounds obvious but many don’t dig deeply into the audiences an influencer actually engages with. Don’t be afraid to ask influencers for a screenshot of their audience insights / demographics in order to ensure you are targeting the right audience.

Secondly, make sure the influencer has a genuine following. Use a website such as Social Blade to check out their statistics over time. If they saw an extremely rapid rise over a short period, and then no growth since, there is the potential that they have bought followers. Similarly, look at the comments on the influencer’s content. If they have 10,000 followers, but only 1-2 comments on their content, then this is likely to be fake/bought followers. When working with influencers, you need to make sure the engagement is as high as possible (at least 5%) so that you will see some traction with your brand.

Lastly, you need some sort of call-to-action that the influencer should encourage. A particularly useful technique is running a giveaway with the influencer, where the audience has to ‘tag a friend’ in the post AND follow your brand’s social media account in order to enter. This ensures your social media following will grow, the post will reach as many people as possible, and your brand experience/image will automatically improve due to the giveaway. Like any marketing campaign, a strong call-to-action is critical.

Overall, influencers are one of the best ways to promote your brand to students in the current climate, and should form an intrinsic part of your marketing strategy moving forward.

 

Sponsorship Marketing:

Sponsoring university teams, competitions, and prizes has become somewhat of a forgotten marketing tactic in recent years. Indeed, for smaller brands, the lack of direct sales that can be attributed to sponsorship marketing often means it is not made a priority. However, sponsorship marketing achieves 2 key goals amongst students: Brand awareness and brand image. If students have not heard of a brand, they are not going to purchase it. Similarly, if students do not associate a brand with the student demographic, then they will be much less likely to purchase it. Sponsorship marketing can help increase brand awareness amongst students, as well as improving your brand image, something which is crucial to success in the student market.

What type of university sponsorships are available?

One of the cheapest and most effective sponsorship opportunities involves sponsoring university societies. Sports clubs, interest groups, and student communities are always looking for sponsorships to fund their activities, and this can be a great way to reach a specific niche of students. Platforms such as Sponsor My Society allow you to sign-up and browse potential sponsorship opportunities. Remember, make sure the society you sponsor are as relevant as possible, as you want students to associate your brand name with the activity. For example, if you are a protein bar / energy drink, sponsoring a university rugby or gym club might be a good idea.

You can also sponsor specific aspects of universities, including prizes or events. The Brighton University website has a fantastic range of sponsorship opportunities. If you are looking for recruitment to your company, you should perhaps think about sponsoring a university job fair. Often, this will allow you a specific stand at the event, or a 10 minute guest slot for speaking, which can be an invaluable way to get your brand across to an engaged audience. You can even sponsor a specific prize, enabling your brand name to reach thousands of students simply by purchasing an Amazon gift card to give away (or something similar).

Finally, don’t forget freshers fair sponsorships. This is one of the best ways to reach students right at the start of their university life. You can be a named sponsor, have a stand at the event to promote your services, or even receive online social media/email promotions. If you want more information on sponsoring our Freshers Festivals, please get in touch.

 

Email Marketing:

Email marketing is one of the most powerful forms of marketing. Out of all the ways a brand can communicate with its audience, customers generally say that email is the preferred method. Whilst you might not associate email marketing with being effective for students, you cannot ignore the significant ROI that email brings. 

Research has suggested email marketing is one of the best possible marketing channels, generating $42 in revenue for every $1 spent. The reason for this is that it is an extremely cheap (or free) marketing channel, meaning every brand should be making use of it.

But how can you market to students using email marketing?

An important thing to remember is that students are much more tech savvy than the average customer. They have been bombarded with digital marketing tactics throughout their life, and will easily tire of sales speech. Instead, the best thing to do is to create content that they will enjoy. As always, content is king. 

Newsletters, for example, are a great way to do this. By putting out a weekly newsletter with interesting student content, links to blog articles, and engaging language, it will dramatically improve your brand image amongst the student demographic. Including some sort of giveaway in your newsletter is also an excellent strategy, as it engages students past simply reading the email. Once you have engaged students via a newsletter, you can then start to promote your products and services.

Early in lockdown we created a new weekly email series “Antidote to Isolation” to bring our subscribers helpful advice, messages of inspiration, deals, freebies and a chance to smile. From its launch until this point we have received consistently strong open and click-through rates showing our audience continues to engage with email.

For consistent and reliable results an email funnel is key in creating an effective system to promote your products to students. This automated series of emails, each one sent a specified period of time apart, helps to build a relationship with the customer before trying to make a sale. In the same way as a newsletter would work, this helps build up brand trust, with each part of the funnel delivering a specific piece of content. Email funnels often work best for more expensive products or services, as these require much more buyer decision time than smaller impulse purchases. Throughout the funnel, you can slowly outline how your product/service can solve a problem the student is facing, so that when the final part of the funnel comes with a call to action to buy, a sale will become much more likely.

What platform should I use?

Whether you want to create a newsletter, an email funnel, or simply market your brand through email, you need an email marketing platform. Even if you only have a small audience, using an email marketing platform is crucial for keeping on top of your marketing practices. Here is a list of some of the best email marketing platforms.

Mailchimp is a good value for money platform, giving you the ability to create lists, email capture forms, audience segments, and more. For more sophisticated email automation, better split testing and a higher email deliverability rate (including more success in getting into the inbox and not the promotions folder in Gmail), we recommend ActiveCampaign.

Whatever platform you use, make sure it has the correct features your brand will need.

Many Universities offer brands the chance to place promotional messages within their internal student emails. The results differ greatly from one institution to another with some offering industry-beating open and click through rates, others perform very poorly. We are currently compiling the media solutions offered by Universities across the UK, so if you wish to receive that information leave your info here and we will send it on when it’s available.

As with all forms of marketing, the stats and data are key to success with email marketing. Most mailing platforms allow you to view stats such as open rates, click through rates for your links, and unsubscribe data. These are crucial. If, for example, one of your emails saw lots of unsubscribes, then maybe you used too much ‘sales’ language, and you should alter this for next time. Similarly, analyse which of your emails has the highest open rates. Did you send it at a different time? Did you use a more engaging title? These are all areas which must be analysed to ensure your emails are as optimised as possible.

At Freshers Festival, we have a mailing list of 30,000+ UK students and find our weekly email newsletter a great way to stay connected and generate feedback.

If you want to promote your brand to a wider and more engaged student audience, feel free to get in touch with us.

 

Digital Marketing:

Every marketer knows the value of digital marketing.

Students are some of the most tech-savvy people on the planet, and digital marketing is therefore a sure-fire way you can reach them. If you are new to digital marketing, here is a quick guide to get you started.

But what are our top tips for marketing specifically to a student audience?

Firstly, don’t ignore organic digital marketing. Students love social media, and many brands have grown an extremely engaged following on social media through a variety of techniques. If you can get students to follow you for free, then you can GUARANTEE a return on investment for any organic marketing you do. Think about what students actually like. Like any demographic they are selective on where they spend disposable income so freebies and giveaways are a great way to get students interested.

Students also love memes and funny content to share with their friends. Therefore, by basing your social accounts around these areas (funny content, free giveaways, student-only deals), you can easily build an engaged following who will be interested in what you are posting. This following will be far more willing to engage with your brand and your promotional activity, and as a result will lead to more sales!

On the other hand, don’t ignore paid digital marketing, particularly paid social media marketing. Digital marketing costs are extremely low at the moment, allowing you to reach thousands of people with a very small budget. In fact, even spending £10 / day could see you reach 10,000 people. Student specific marketing is slightly more expensive, but you can still reach thousands of UK students without breaking the bank. The most important thing to do is to create an engaging and eye-catching ad. Students scroll through social media at a rapid pace, and any low-quality or boring stock image will result in them scrolling right past without looking twice. The only way to really find out the best marketing material is, of course, to test. A/B tests for digital marketing are extremely important. Advertise to the same student audience, but with multiple different copy and images, in order to see what performs best. The most important thing is to use a Pixel or tracking software to ensure you can see exactly how many actual purchases/leads/results your ad brings in. An ad can have an extremely good CPC (cost-per-click), but still receive no purchases. As always, testing is key.

Digital marketing is of course one of the best ways to promote your brand to students right now. With the right combination of paid and organic content, you can reach and engage with as many students as possible, without the need for high budgets.

 

Face-to-Face and Experiential Marketing:

Whilst face-to-face marketing may not be possible in the short term, this will not be the case forever, the situation is changing on a weekly basis.

When things finally start to go back to normal, it is important to be prepared for what many marketers agree is the number one way to promote your brand to students: face-to-face marketing.

Here is a story from one of our previous clients at Freshers Festival:

A well-known drinks company launched a new energy drink in 2019. This drink was to be targeted at young people, and the company’s marketing team were given £1 million to promote the brand. As is normal for a large company, the team pursued a number of different marketing avenues, including social media promotion, digital marketing, billboards, and other ads. The team also attended Freshers Festival to promote their drink at the event. A few months after the launch, the company undertook a survey to see where young people had heard about the drink. Here are the results:

  • Traditional Adverts – 24.4%
  • Social Media – 17.3%
  • Freshers Festival – 56.7%

The cost of the advertising efforts: more than £1 million. The cost of attending Freshers Festival: a few thousands pounds. The event took up less than 0.3% of their advertising budget, but provided over 50% of brand awareness for their new product amongst the students they surveyed. That’s what you call a good ROI. The point of this case study is not to show off the success of our event, but to show off the potential success of face-to-face.

Research has suggested that 98% of people feel more inclined to purchase a product after attending a face-to-face activation (EventTrack).

What is face-to-face marketing?

Face-to-face and experiential marketing simply involves directly promoting your product to potential customers through in-person means, often at an event or pop-up. Face-to-face marketing does not just have to be about sales, it can also be used to help improve brand awareness, brand experience, and brand engagement.

Face-to-face marketing works through the psychological process of ‘affect transfer’. If a customer has a fun or positive experience with the employees / marketers of the brand, they will ‘transfer’ these emotions to the brand itself, and the brand will be thought of as fun or positive in the customer’s mind. Face-to-face marketing also works due to its personal nature. Customers are much more likely to purchase products from a brand if they have a perceived emotional or personal connection to it, something that can easily be

The rapid advancements in technology over recent decades – particularly since the turn of the century – have indisputably changed the way brands talk to customers and, more importantly, how customers talk to brands, and brands listen.

In a world where companies are able to reach millions of consumers with the click of a button through social media, it’s necessary to evaluate the benefits of the different tactics available within the 21st Century marketing mix. Evaluating these as a combination of available tools will help companies decide on the right blend of solutions that will best support them to reach qualified customers and build meaningful (and profitable) relationships. Regardless of how valuable social media and other mass marketing tools are at reaching large audiences, CMO of MC2 Rob Murphy points out that “face-to-face engagement creates a personal connection and builds trust between a company and its target audience.”

Through Freshers Festival, we’ve found that face-to-face marketing provides brands with a platform to build deep relationships with customers and, as Rob Gibbs, Business Development Director at Appco UK claims, “give the brand a real personality”.

Still unsure about face-to-face marketing? Here are some stats that you might find surprising:

  • 90% of consumers have more positive feelings towards a brand after attending an event
  • 85% of consumers consider themselves ‘likely’ to purchase after participating in face-to-face experiences
  • 71% of consumers share information about their experience of face-to-face marketing with their friends / family.
  • 75% of large companies who engage in face-to-face marketing see a huge ROI of 5:1 (EMI & Mosaic, EventTrack)

Evidently, face-to-face marketing is one of the best methods of connecting your brand with a student audience.

Whilst timelines for events are currently unknown, you can still plan to include face-to-face marketing in your future marketing strategies, in order to fully engage with students.

We are already seeing hundreds of sign ups per week for our live Freshers Festivals even though we have not started to promote them so we can clearly see there is a desire from students for live events to return. This year, more than ever before, students will not have the ability to meet students through traditional channels so we understand that events such as the Freshers Festivals provide more than just a chance to meet brands and grab freebies. We are currently planning our live Freshers Festivals so that they can return, in a new COVID-19 suitable format, as soon as it is safe to do so.

Augmented Reality:

There has been an huge surge in the use of Augmented Reality, especially through apps like Snapchat, Instagram and Tik-Tok.

Google continue to release AR objects to view in your own space (check them out if you haven’t already), Pokemon Go took the world by storm and retail giant IKEA have been placing virtual sofas in homes for years now.

The AR features made available through these apps have been widely successful and have proven the value of Augmented Reality experiences for students and Gen Zs. For brands looking to launch their own immersive marketing experiences, web-based Augmented Reality (Web AR) should be the first port-of-call.

Web AR is accessible by users through their standard iOS or Android device (2.9 Billion compatible devices worldwide). This means that users don’t have to download an app to view the experience. All of the AR content is contained and functions within the mobile web-browser, simply using the native camera. This slick and smooth user-experience allows brands to deploy highly engaging and interactive Augmented Reality experiences quickly and easily.

Here are a few video examples of Web AR experience in-action. 

In terms of analytic performance, dwell time and engagement rates inside Web AR experiences are typically very high – as shown in this marketing case study, which resulted in:

– 40.3% engagement rate
– 2.08x page views per user
– ~2mins dwell time inside the experience

These results are outstanding when compared with social media advertising and other forms of traditional marketing. This is further boosted when considered that the average demographic of AR users is 16 – 34, therefore deploying a Web AR marketing campaign to target students should deliver solid results. 

Freshers Festival Group offer one of the most experienced student marketing agencies in the UK and can deliver live, virtual, digital, social media and AR campaigns for your brand.

If you are unsure what options you have to reach UK students this year, be sure to get in touch with us.

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Event Features Festival Blog

B-side’s Top 4 hypebeast pieces and what to style them with!

Sponsored content with B-side

There’s no shortage of streetwear labels at the moment in London. London’s streetwear culture has exploded, rivalling streetwear giants from the fashion hubs of New York, Paris and Milan, but B-side’s distinctly East London styling somewhere between the kerb and boutique sets them apart.  With the release of their newest collection, Walé Adeyemi’s designs incorporates the graffiti stylings he’s known for with Neon accents and techwear inspiration. So we here at the Freshers festival are bringing you our favourite pieces with some extra style pairings to inspire a full fit pic, without having to talk to the Student Loans Company for an early instalment.

“MOTION” WINDBREAKER

The MOTION windbreaker incorporates those Techwear cues we mentioned earlier. While that normally means: a function focused; all black; modern day ninja prepared for dystopia. The windbreaker adds its own minimal London fashion flair with its neon armbands for a pop of colour. Its sleek minimalism is timeless, so head here and buy nice not twice.

Style pairing: Yeezy 700 Mauve or Inertia

We’ve cheated a little because this is two options, but hear us out first. The chunky silhouette of Kanye’s yeezy 700 works well in contrast to the MOTION windbreaker’s clean lines, but picking a colourway to cop is always hard. The Yeezy 700 Mauve has neon hits in the same colour palette. However, the Yeezy Inertia has neon but will stand out more with its muted tones on the rest of the shoe. Either way it’s the perfect chunky dad trainer to complement your techwear inspired ‘grams.

WOMENS RAINBOW PRINT HOODIE

Here’s a grail of the collection. The Rainbow Print hoodie’s minimalism makes it an easy item to match with a lot of outfits, but the letterman style is something we can all wear with PRIDE.

Simple, subtle, classic.

Find it here.

Style Pairing: Clear trucker jacket

Top tip for an easy way to make the rainbow accents stand out even more and be festival garms ready. A clear trucker jacket means you can always be repping and ready for English weather. Plus clear clothing is about as fashionista as it gets, and this one from Levi’s won’t leave you pot noodle bound for a semester.

“MILY” CROPPER

An extra one for our Bsideldn ladies now, the MILY cropper is also for the function obsessed techwear types, but it brings our favourite design cue of the whole collection. The back has the word ‘community’ defined in its bold neon accents. Which is an ethos we think everyone can get behind (and its high fashion look helps). Find it here.

Style pairing: Straight leg denim

The MILY has tonnes of fresh street style flair with its asymmetry, neon, and ethos. It’s definitely a statement piece. So if you matched it with a lot of neon on the lower half, you’d potentially look rather 80s. (Yes we know the 80s is always a look.) Yet simple straight leg denim will keep your statement piece exactly that. The statement piece.

OG GRAFF MEDIUM WEIGHT GREEN T-SHIRT

A graphic Tee is a stable of everyone’s wardrobe and the OG GRAFF Tee should be a staple. The graffiti letters spelling out ‘Be who you want’ brings UK streetwear and Bside’s Ethos to the fore with messages we all can love. Instant cop.  

Find it here.

Style pairing: Cargo pants

Again hear us out, the OG GRAFF T-shirt has a solid boxy fit that streetwear has come to love in recent years with the rise of oversized & vintage pieces. So the cargo pant has moved away from a rejected item of handyman or dad clothing. It’s wide leg fit and utilitarian cues have made it hypebeast worthy, with both PALACE and Supreme releasing cargo pants in recent drops.

Those are our top 5 pieces from B-side’s newest collection, but with a brand of 20 years they definitely have more pieces worth checking out here and to help your money go further use the code the code FreshersFestival15 at check out for 15% off!

Do you think we missed out an important piece? Or our pairing’s ill advised? (Cargo pants are the future). Tell us and B-side on Twitter or Instagram.

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Festival Blog Uncategorized

Smash Your Student Spending – Top Tips on How to Save As A Student

Sponsored content from The Curve app.

Wouldn’t it be nice if managing your student finance money wasn’t a big, stressful, complicated thing? Well say no more, the Freshers Festival & Curve Team are here with plenty of advice on how to make your money stretch a little bit further and don’t forget to head to the Curve website & use the code FRESHFES to get a free £5 and download Curve by clicking here.

1. Get the Big Picture

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We were shocked when we saw that 78% students in the UK worry about making ends meet yet one third of students are not budgeting. 5% of students said that they weren’t even considering what they were spending at all during their time at University! One of the biggest reasons why students are not in control of their money is because they are unable to see the big picture, a large percentage of students have multiple cards but have no idea where their money is going. Gone are the times of the little black book where your grandparents wrote down every penny they had ever spent but have no fear, Curve is here.

As a student, managing money in more than one account can often be difficult which makes budgeting for the term even harder. However, Curve have solved this problem and allows you to manage all your spending across all your bank accounts in one easy to use app. Their dashboard is the perfect way to track your spending on everything from your latte to late night kebab. 

2. Feel Rewarded

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As a student, freebies, offers, cashback and discounts are more important than ever. There is no better sensation than feeling rewarded for spending your money wisely. From the 16-25 Railcard to your Student Card your wallet should be bursting with money saving tricks, but you don’t need to just stop there. Most retailers and restaurants have special offers for students whether it is an extended Happy Hour or Half Price on selected items so don’t be afraid to ask in store or when you get the menu.

You may also be surprised by the number of partners that companies have! Everyone from your student bank to your favourite app will have a list of offers and cashback incentives that you can start using to stay on top of your student finances.

3. Put the F in FX

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And by F we mean FREE. Keep those minds clean, just like how we plan to keep your bank account and statements clean.

One of the best things about being a student is having plenty of freedom and so many students use that freedom to explore the world. With banks offering free travel insurance and discount websites like StudentUniverse providing low cost travel deals, trotting the globe as a student has never been cheaper. Travel cards and travel money cards are a great asset to your wallet, but apps like Curve are offering even better incentives, right from your mobile device.

Curve are offering users free FX and free ATM usage abroad so no more fees! You can spend up to £500 abroad with no charges and withdraw £200 for free on the free blue Curve card. With their Curve black card your spending abroad is unlimited with ATM withdrawals of up £400 a month for free. This is £9.99 a month but also includes gadget insurance and worldwide travel insurance! Whether you are a foreign student studying in the UK or about to take on your next adventure, say F YES to 0FX. 

4. Mo Money No Problems

With studying, socialising and showering there are not enough hours in the day when you are a student. There are those heroes among us that also juggle a part-time job, but for most of us, this isn’t an option.

Or is it…? How, I hear you cry? Well, in this age of technology there are plenty of apps on the hunt for student ambassadors. Everyone from Hinge to Deliveroo is on the hunt for a student representative. If you are part of a society, sports team or just enjoy socialising with others on Campus – you fit the criteria. Apps like Curve will create a special referral code for you to share with your peers and you will get £5 every time they sign up and make their first transaction. Getting extra cash has never been so easy!

For more information on student saving tips and to download the Curve app. Head to the Curve website now. Use the code FRESHFES to get a free £5 and download Curve by clicking here.

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Festival Blog

What Students Expect from Brands at Exhibitions.

After 13 years of running the Freshers Festival across the UK, we have listened to thousands of 16-25 year olds give their opinion on what they expect to see from brands at live events. Most Universities and Colleges run fresher’s fairs with free pizza and plenty of pens but is it enough? Here are 3 quick tips on how to make your stand more engaging for students, from students.

1. Make Your Message Relevant

Hundreds of companies large and local exhibit at welcome weeks across the country however not everyone understands the audience they are speaking to. It isn’t enough just to assume that a student is going to stop by your stand because you are a well-known brand. Even if you are a national name, you have to think what it is you can do to get students to look up from their smartphones and engage with you.

Think about what you can say out loud that will stop a student in their tracks and encourage them to spend time talking to you. Of course, this message should be on brand but think about why they would be interested in what you are offering.

“There are so many companies at these events that it is hard to visit all the stands. Most of the time, unless their brand or stand is out there, I will probably walk past. Especially if it is a company I think that I already know.”

Photo from Freshers Festival London – Fika

2. “There’s So Much Room for Activities”

Now that you have managed to get the student to stop and talk to you, why not engage them with an activity? From the Domino’s spinwheel to the Deliveroo static bikes we have seen a lot of amazing experiences for students to interact with, so it is important to think outside the box and go big.

There are some things that you will always see at welcome weeks and freshers’ fairs like pens, pizza, totes and tumblers so MIX IT UP.  Make your activity or giveaway relevant to your company and what you do. For example, if you are a tech company why not hand out portable chargers or phone stands with your branding on?

“I’m not going to lie, most of the time if I attend events with loads of freebies, most of them end up in the bin when I get back. If it isn’t useful or cool, I stick it in a drawer and throw it away when cleaning my room out at the end of the year.”

Photo from Freshers Festival Glasgow – Deliveroo

3.Think Picture Perfect

There is a very large chance that students will be on their phones whilst walking around the event so why not take advantage of it? Encourage them to take a picture of your stand or to join a selfie competition and share it on their social media sites with a specific hashtag.

Make sure your stand is #ready. If you are a cosmetics brand, why not have live festival make up sessions complete with a photobooth? Or, if you are a drinks brand, why not turn your stand into a beach bar or VIP area?

Amazon is a great place to source last minute props on a budget, they are cheaper than party shops and have a huge selection of items.

“The best thing about meeting brands at events is seeing all the exciting things they have on offer. Taking part in online competitions is easy and I love growing my follower base by using event hashtags and seeing who else is taking part.”

Photo from Freshers Festival London – YADA Events

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Festival Blog Student and Millennial Marketing Strategies Uncategorized

Freshers Festival’s Top 5 moments to look forward to at YMS19 LDN.

There are less than 2 weeks to go until the world’s largest youth marketing festival returns to The Old Truman Brewery! This April, the Freshers Festival team will be exhibiting in Zone T5 at stand 96. In honour of our stand position in T5 we bring you our Top 5 moments to look forward to at YMS19 LDN.

  1. Voxburner’s Youth Trends Report 2019

Voxburner will be launching their biggest annual research piece, the Youth Trends Report which is a 40-page guide to the emerging trends that are impacting the lives of young people today. It features the results of their survey which asked 1500 16-24 year olds from the UK a number of questions, plus the insights of a selection of expert and youth contributors from the Voxburner community.

Some of the questions you can expect to be answered are:

  • What are the top 10 brands 16-24s are most passionate about in 2019?
  • How can marketers inspire young people to become brand advocates?
  • Are Generation Z really more sensible than previous generations?

Every attendee will receive a complimentary copy of the Youth Trends Report on arrival at YMS, so make sure you register today!

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  1. Popping Your ‘Festival Cherry’ – Festivals Through the Eyes of Gen Z

YMS19 LDN promises to be the place where attendees can discover the latest trends, youth perspectives and brand case studies. Their agenda is jam-packed with inspiring speakers and experts. One particular talk that we are looking forward to is by Ricky Oscroft from Global – The Media and Entertainment Group where he discusses how brands can use the festival space to have a dialogue with Gen Z about what they chose to feature on their social feed and in their conversations; what essentially – matters.

Nearly 50% of 16-24 year olds have attended a live music event in the last 12 months – many engaging with brands across festival sites and venues. Brands, led by Marketing Directors with an average age of 42. Ricky asks, in an age where Generation Z is significantly different now than any other youth tribe before them, do we really know what’s going on in the heads of today’s young people?

If this floats your boat, catch Ricky on stage at YMS19 LDN on Tuesday 16th April from 4:15pm.

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  1. How to Attract, Engage and Retain Students with Marketing Automation

We have a passion for all things related to Higher Education here at the Freshers Festival Group and not just because we host the UK’s largest student events. We have also been working closely with the Expede Group to launch YADA Campus, a self-service management and social collaboration platform that is designed to engage students, empower teachers and assist universities.

When we saw that Ireneusz Klimczak from GetResponse will be discussing how adding marketing automation to the mix can help Universities meet their marketing department’s goals we knew that we had to add it to the diary.

Catch Ireneusz on Tuesday 16th from 12.40pm at The Higher Education Marketing Stream hosted by SMRS.

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  1. YMS Networking Drinks

We love a good party and opportunity to let our hair down – luckily YMS19 LDN are on hand to help! There will be a networking event hosted at the fabulous Juju’s Bar & Stage opposite the Truman Brewery on Tuesday 16th from 6-8pm. This will allow the delegates to mingle and chat about what they are looking forward to most on the next day’s agenda.

If you are looking for an afterparty on the 17th, Juju’s will be hosting their Brazilian Nights with cocktail deals, live music, dancing and more!

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  1. Edible Bubbles at the Freshers Festival Stand

Join us for fun, games at competitions at our stand in Zone T5! We will be revealing our Secret Garden Tour that will be taking us across the UK this September and demonstrating our vending machines that will be appearing in Campuses from London to Glasgow.

We will also be fully equipped with our edible bubble guns, so POP by to stand 96 for a little bit of fun!

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If you are attending YMS19 LDN and would like to book a meeting with us to find out more, then please do not hesitate to get in touch with Graeme Barratt at [email protected]. You can also find out more about the Freshers Festival at www.freshersfestival.com.

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Festival Blog

Freshers Festival Freebie – Grab A Meal on IKEA

Winter is definitely creeping in and we have the perfect post Freshers gift for you from our friends at IKEA.

You probably remember their cosy set up at the Freshers Festival with the nap-worthy sofas and fluffy cushions? Well, they are taking Autumn to the next level as they are giving IKEA family members one FREE 10 piece meatball or veggie ball meal in the IKEA restaurant when you spend £40 or more in-store at IKEA Croydon, IKEA Tottenham or IKEA Wembley between 14th October and 28th October. All you need is the QR-Code at the bottom of the page.*

Photo taken at Freshers Festival London.

Can you think of a better way to warm up a chilly afternoon or weekend? Head to your nearest London IKEA and grab your student favourites along with a steaming hot plate of mouth-watering meatballs.

Or, if you stocked up on stationary in September, why not take some inspiration for brilliant Christmas present ideas that won’t burn a hole in your pocket?

Here are our top 3 IKEA Christmas present ideas that are perfect for friends, family or flatmates.

Bake festive treats for the homemade touch

 These Christmas cookie cutters are easy to use and create the cutest presents when put into IKEA’s heart patterned jars or Christmas tins. The jars can be used all year round for kitchen essentials or makeup so they really are the gift that keeps on giving!

Total Cost? Under £10.

 

 

 

 

 

 

 

 

 

 

 

 

 

Personalise a Christmas Stocking and fill it with gifts.

Who doesn’t love a Christmas Stocking with lots of little presents hidden inside? Whether it is toiletries, candles, a new mug or ornaments you can fit it all into this Swedish stocking. It only costs £3 which leaves you with plenty of leftover budget to take a look around the rest of the shop.

Total Cost? £3 + however much you want to spend!

 

 

 

 

 

 

 

 

 

 

 

 

 

Make some homemade mulled wine or toffee vodka.

Nothing says Christmas quite like mulled wine or your favourite festive tipple! Why not cut the cost and make your own? It’ll taste and look so much better when poured into one of these beautiful glass bottles before being gifted to your loved ones.

Total Cost? £2.50 + ingredients

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Terms and Conditions
  1. This voucher entitles IKEA Family members to one 10 piece meatball or veggie ball meal in the IKEA restaurant when you spend £40 or more in-store at IKEA Croydon, IKEA Tottenham or IKEA Wembley between [14/10/18] and 28/10/18.
  2. Vouchers can only be redeemed in IKEA Croydon, IKEA Tottenham and IKEA Wembley.
  3. The £40 spend excludes all services such as delivery.
  4. This voucher can only be redeemed once.
  5. Only one voucher can be redeemed per customer.
  6. This voucher must be presented before purchase, together with your qualifying till receipt.
  7. This voucher has no cash value and cannot be exchanged for cash.
  8. Damaged, defaced, illegible, copied or altered vouchers will not be accepted.
  9. Vouchers cannot be used in conjunction with any other promotional offer or discount.
  10. IKEA reserves the right to withdraw or amend this offer as necessary due to circumstances outside our reasonable control.

 

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Festival Blog

Freshers’ Festival is Back: The Biggest Student Event of the Year

As you’ll know Freshers’ Festival has dominated our student calendars by providing the crème de la crème of the city’s finest eateries, fashion brands, clubs, pubs, accommodation, job opportunities and more! This is why we’re psyched to announce the long-awaited return of the biggest and best event of the year.

After swarming George Square in their thousands last year, weighed down with goodies and grasping fistfuls of pizza, the city saw students from all walks of life embrace the best of what Glasgow has to offer.

Freshers Festival 2017

This year’s extravaganza will take place once again at the iconic George Square, 20th and 21st September. As well as an eclectic showcase of the fiercest attractions and brands in the city, there’ll be unique interactive opportunities for networking, careers and personal development.

And what would the Freshers’ Festival be without the freshest freebies, competition prizes and entertainment? We already have an awesome array of goodies up our sleeves including the return of FREE Papa John’s pizza as well as prizes, discounts and offers from the coolest haunts in the city. If that’s not enough you’ll also get to soak up some sweet sounds with our live entertainment, get involved in our new experiential zones, fill your bags (and buckets) with freebies and get the chance to experience, discover and celebrate student life in Scotland’s most exciting city.

Exclusive prizes and freebies

To avoid FOMO, make sure to download the event app yada and be the first to hear about exclusive prizes, goodies and showcases.

And if you’re keen for even more sensational city events, then check out the Freshers’ Fringe, a month-long festival featuring 60+ events from club nights and menu tastings to employment seminars, personal development workshops, shopping events and arts events.

Keep an eye out on GlasgowLiving for regular updates on all Freshers Festival and Freshers Fringe happenings.

So stay tuned over the next few months for more info on our full list of exhibitors (and of course their freebies), acts and exclusive competitions. Let us know what you’re most keen for at this year’s event by dropping us a line over on Facebook and joining the bants on Twitter.

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Uncategorized

Freshers Festival Media Pack 2016